Hopcharge
Website:
hopcharge.com
Job details:
Role Description: Assistant Business Development Manager (ABDM)
Eligibility: Experienced candidates only
Location: Delhi NCR
Salary - Up to 5LPA
The Assistant Business Development Manager (ABDM) is a field-first, player-manager role within Hopcharge's. Sales & Business Development team. The ABDM is responsible for driving CaaS (Charging-as-a-Service) subscription sales across Automobile OEM dealership channels, managing a team of Senior Field Sales Officers(Sr. FSOs), and ensuring consistent execution across lead generation, customer acquisition, dealership training,and operational compliance. This role demands equal parts field hustle, team leadership, and data-driven discipline.
Company Description: Hopcharge is a consumer services brand of EVQ Technologies, revolutionizing the
energy ecosystem in India by pioneering patent-granted technology, the virtual power grid (VPG) that saves 90%capex in grid upgrades yet significantly increases the "share of electricity", including the "share of renewable" inthe overall energy consumption of India. More specifically, VPG is a software-led distributed mobile energystorage solution (MESS) in front of the meter (FTM) — a bridge between the distribution grid and consumers.
Hopcharge is the consumer-facing application of VPG technology for Electric Vehicle users, EV makers, RealEstate Developers, and Fuel Retailers committed to the EV transition in line with the government's vision to electrify mobility in India.
Key Responsibilities
● Revenue Generation & Personal Sales — Drive daily subscription sales through dealership, RWA,
corporate, and workshop channels; own personal monthly revenue targets and full-funnel closure from lead capture to onboarding
● Team Leadership & FSO Management — Manage, coach, and develop a team of Senior Field Sales
Officers; conduct daily performance reviews, call audits, weekly one-on-ones, and structured action
planning
● Dealership Activation & Training — Activate new dealerships; execute weekly product and process training sessions ensuring quality, attendance, and assessment benchmarks are consistently met
● B2B New Customer Development — Generate B2B leads from RWA communities, corporate accounts, and workshop partnerships; close deals meeting defined deal-value thresholds
● Pipeline Management & CRM Compliance — Maintain 100% same-day logging of leads, calls, and
closures; manage P90 pipeline conversion and Tata.ev approval rates as per defined targets
● AI Scan & Tool Compliance — Drive AI Scan adoption across self and team; maintain daily compliance
rates above defined thresholds; ensure zero pending updates beyond 24 hours
● Reporting & Self Assessment — Submit weekly self-assessments and team performance reports; maintain daily dealerwise forecast accuracy; attend required training and AI upskilling sessions.
Qualifications:
● 3–6 years of proven experience in field sales or business development — prior field role is mandatory
● Minimum 1 year of experience managing a team of field executives is a plus
● Experience in EV, automobile, FMCG, fintech, telecom, or subscription-model sales is preferred
● Exposure to B2B & B2C sales channels like corporate, fleet and OEM dealership is a strong advantage
● Graduate in any stream; MBA preferred but not mandatory
● Demonstrated ability to independently conduct product training and customer-facing presentations
● Proficiency with CRM tools, Google-based platforms, and calling systems — zero resistance to technologyadoption
● Strong objection handling and negotiation skills, especially with EV-skeptic customers
● Data-oriented approach: reads dashboards, tracks own numbers, and acts proactively without being
prompted
● Hindi (fluent) and English (fluent) required
● Knowledge of the EV industry, charging ecosystem, and sustainable mobility is a strong plus.
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