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Job details:
Brand & Marketing Head
Location: Greater Kailash I, New Delhi
Full Time
At Novella, we don't believe marketing exists to generate leads.
We believe marketing exists to build desire.
Performance marketing may bring attention.
Branding creates aspiration.
We're looking for someone who understands both.
Someone who can build a luxury brand while making sure every marketing rupee is accountable.
This is a leadership role for someone who enjoys strategy as much as execution, and numbers as much as creativity.
If you're looking for a conventional marketing job, this probably isn't for you.
If you want to help build one of India's most admired luxury brands, we'd love to meet you.
Your Mission
Build a brand people admire.
Build marketing that performs.
Build systems that scale.
Build a team that wins.
What You'll Own
Brand Positioning and Communication
Marketing Strategy and Annual Planning
Performance Marketing across Meta and Google
Lead Generation and Revenue Growth
Campaign Planning and Execution
Marketing Budget Management
P&L Ownership for the Marketing Function
Marketing MIS and Weekly Business Reviews
Marketing ROI and Performance Analytics
Brand Partnerships and Collaborations
PR and Influencer Marketing
Website and Landing Page Optimisation
CRM and Customer Journey
Content Strategy
Social Media Strategy
Canva Presentations, Brand Decks and Marketing Collaterals
Sales Enablement Material
Agency and Vendor Management
Team Hiring, Coaching and Leadership
What We're Looking For
Minimum 5 years of experience in Branding and Marketing.
Strong understanding of luxury, premium or aspirational brands.
Hands on experience with Meta Ads and Performance Marketing.
Comfortable managing monthly marketing budgets.
Able to analyse CPL, CAC, ROAS, CTR, Conversion Rates and Marketing Funnel performance.
Experience preparing MIS reports and presenting insights to leadership.
Ability to understand business numbers, revenue, profitability and P&L.
Excellent Canva skills for creating premium presentations, proposals and marketing assets.
Strong communication and storytelling abilities.
Comfortable working directly with the Founder.
You Will Thrive Here If
You think like a business owner.
You enjoy solving problems.
You don't wait for instructions.
You care about details.
You believe branding and performance marketing should work together, not compete.
You enjoy working in an environment where priorities evolve quickly.
You naturally take ownership.
This Role Isn't For You If
You only want to manage social media.
You dislike working with numbers.
You avoid accountability for business outcomes.
You prefer fixed responsibilities.
You believe marketing ends after publishing a campaign.
What Success Looks Like
A stronger brand.
Higher quality leads.
Better conversion rates.
Healthier marketing ROI.
Meaningful partnerships.
Exceptional customer experience.
A high performing marketing team.
A business that grows without compromising its identity.
What You'll Get
Competitive Compensation
Performance Linked Incentives
ESOP Opportunity for Exceptional Performers
Direct Mentorship from the Founder
The Opportunity to Build One of India's Most Admired Luxury Brands
Kush Chauhan
Founder & Creative Director
- Not a Wedding. A Novella.
Click on Apply to know more.
