Website:
boldfit.com
Job details:
Company Description Boldfit is a fitness lifestyle brand focused on elevating fitness for a new generation of athletes and enthusiasts across India. The company designs high-quality fitness accessories and apparel for individuals who embrace boldness in their wellness journey. Boldfit encourages people to break limits, redefine strength, and treat every workout as a personal statement. Team members join a growing movement that celebrates consistency, confidence, and self-expression through fitness. The brand culture values innovation, authenticity, and a strong connection with its community.
Role Description
We’re looking for a Brand Stylist to join the Boldfit Brand team and help shape how the brand looks across campaigns, e-commerce, social media, performance marketing and athlete-led content.
This is not just a wardrobe styling role. We’re looking for someone with a strong visual eye who can think about the complete look and feel of a shoot — from mood boards, casting and styling to HMU, props, composition and on-set visual direction.
You’ll work closely with our Brand, Creative, Content, Performance and Production teams to bring ideas to life across a high volume of shoots and formats.
What You’ll Do
- Develop styling concepts, mood boards and visual references for e-commerce, campaign, lifestyle and content shoots.
- Style shoots across brand campaigns, D2C, social media, Meta ads, athlete shoots and e-commerce.
- Translate campaign narratives and product stories into strong visual and styling directions.
- Provide inputs on casting, model looks, hair and makeup, props, locations and overall visual treatment.
- Contribute to on-set decisions around composition, lighting, styling and product presentation.
- Own wardrobe preparation, fittings, look changes and styling continuity during shoots.
- Source clothing, footwear, accessories and props through purchases, rentals and vendor partnerships.
- Manage styling requirements for athletes, celebrities, creators and influencers where required.
- Coordinate with HMU artists, styling assistants, dressmen, art boys and external partners.
- Build and maintain an organised wardrobe and styling inventory for recurring shoots.
- Help create systems that make styling and shoot preparation faster, more consistent and scalable.
- Manage styling direction across multiple shoots and projects simultaneously.
- Stay plugged into fashion, sportswear, athleisure, culture and visual trends while ensuring everything remains distinctly Boldfit.
What We’re Looking For
- 2+ years of experience in fashion styling, brand styling, editorial styling or a related role.
- A strong portfolio showcasing styling and visual direction across campaigns, e-commerce or lifestyle content.
- Strong understanding of fashion, sportswear, athleisure, colour, silhouettes and visual storytelling.
- Ability to take a visual reference or campaign idea and translate it into an executable shoot direction.
- Experience working on fast-paced shoots and managing multiple requirements at the same time.
- Strong sourcing and vendor-management skills.
- Good understanding of photography, framing, lighting and how styling translates on camera.
- Highly organised, detail-oriented and comfortable taking ownership on set.
- Strong communication and collaboration skills.
Good to Have
Experience working with sports, activewear, footwear, fashion or lifestyle brands, along with exposure to celebrity, athlete or creator shoots.
An understanding of how content needs to differ across Instagram, Meta Ads, D2C websites and marketplaces would be a strong advantage.
The Kind of Person We’re Looking For
Someone who notices when a sock, fold, silhouette, prop or background is slightly off.
Someone who can look at a mood board and make it real.
And someone who understands that great styling isn’t about making everything louder — it’s about making the product and the brand look right.
Click on Apply to know more.
