Publicis Groupe
Website:
publicisgroupe.com
Job details:
Brand Strategy Partner
Experience: 6+ years
Location- Gurugram, Haryana, India.
Key Responsibilities
- Understand and define the core target audience across demographics, psychographics, behaviours, attitudes, and cultural mindsets.
- Develop consumer and cultural insights to shape brand development, communication, and product/platform ideation.
- Build brand positioning, architecture, brand platforms, and value propositions.
- Develop clear and compelling creative briefs, including communication objectives and messaging hierarchy.
- Work across ATL, Digital, Social, and integrated communication channels, including different markets and regions.
- Stay closely connected to popular culture, consumer trends, social media, and emerging cultural movements.
- Identify relevant trends and translate them into meaningful opportunities for brands.
- Partner with the Account Director to lead client relationships and act as a senior strategic partner.
- Present and sell strategic recommendations and ideas confidently to clients and internal stakeholders.
- Lead, mentor, and develop junior strategic planning talent.
Skills & Competencies
- Excellent verbal and written English communication skills.
- Strong understanding of qualitative and quantitative research and its application to strategy.
- Strong understanding of consumer behaviour, culture, and trends.
- Excellent critical, analytical, creative, and lateral thinking skills.
- Strong storytelling, presentation, and writing abilities.
- Digitally savvy with a strong understanding of social media and digital developments.
- Strong client management and stakeholder communication skills.
- Ability to work independently as well as collaboratively across teams.
- Strong leadership and mentoring skills.
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