Brand & Growth Marketing Manager
Experience: 5
- 7 yearsFunction: Marketing
About the Role
We are looking for a Brand & Growth Marketing Manager to own our brand and drive measurable business growth.
This is a high-ownership role spanning brand strategy, integrated marketing, GTM, performance marketing. The ideal candidate combines strong brand and creative thinking with a data-driven approach to ROAS, CAC, conversion and revenue growth.
What You'll Own
• Brand Strategy: Own brand positioning, messaging, communication and overall brand consistency.
• Marketing Campaigns: Plan and execute integrated campaigns across digital, social, content, influencers, partnerships and other relevant channels.
• Performance Marketing: Drive customer acquisition through Meta, Google and other paid channels with clear accountability for ROAS, CAC and conversions.
• GTM: Lead go-to-market strategy and execution for new products, categories and launches.
• Growth: Identify opportunities across the customer funnel - from awareness and acquisition to conversion and retention.
• Creative Strategy: Work with creative/content teams and agencies to develop and test high-performing campaigns and creatives.
• Analytics & ROI: Track marketing performance, optimize channel spends and translate data into actionable growth opportunities.
• Budget & Agencies: Manage marketing budgets and external creative, media and performance partners.
What We're Looking For
• 3 - 7 years of experience across brand, growth, digital or integrated marketing.
• Strong experience in brand building + performance marketing.
• Hands-on understanding of Meta Ads, Google Ads, ROAS, CAC and conversion funnels.
• Experience owning GTM and product/category launches.
• Strong creative and consumer understanding with a commercial mindset.
• Comfortable using data to make marketing and budget decisions.
• Experience in D2C, consumer brands, e-commerce, consumer tech, lifestyle or retail is preferred.
What Success Looks Like
Build a stronger brand. Acquire the right customers. Launch successfully. Improve ROAS. Drive measurable business growth.
We're looking for a marketer who can seamlessly connect Brand + Creative + Performance + GTM + Growth.
