Website:
Job details:
Location: Delhi NCR / Gurgaon / Haryana
Employment Type: Full-time
Industry: Music, Entertainment, Digital Media, Brand Partnerships
Compensation: Fixed Salary + Attractive Incentive / Commission on Sponsorship Revenue Closed
About the Company
We are a fast-growing Haryanvi music label with a strong and highly engaged digital audience. Our YouTube channel has more than 1.5 million subscribers, and multiple releases have crossed 100 million+ views.
We produce high-quality commercial Haryanvi music videos featuring leading singers, actors, and creators. Our upcoming releases include established talent and high-visibility music-video productions. We are now building a dedicated brand-partnerships vertical to bring relevant national, regional, and digital-first brands into our music videos and artist campaigns.
Role Overview
We are looking for an ambitious and well-connected Brand Partnerships & Sponsorships Manager who can bring sponsorships, product-placement deals, and branded-content opportunities for our upcoming music videos.
This person will be responsible for identifying suitable brands, approaching brand decision-makers and agencies, creating strong partnership proposals, negotiating commercial terms, and closing deals.
The ideal candidate understands how brands use entertainment, music videos, creators, influencers, and regional content to reach consumers. They should have strong pitching ability, existing relationships with agencies and brand teams, and a proven record of closing advertising, sponsorship, or branded-content deals.
Key Responsibilities
• Identify and approach brands that can sponsor or feature in upcoming Haryanvi music videos.
• Build and maintain relationships with brand managers, marketing heads, media agencies, influencer-marketing agencies, advertising agencies, and media buyers.
• Sell sponsorship opportunities across music videos, YouTube content, artist integrations, Instagram campaigns, reels, short-form content, and launch promotions.
• Create customized brand-partnership proposals, pitch decks, commercial packages, and sponsorship presentations.
• Develop video-specific brand integration concepts, including:
• Product placement within the music video
• Branded scenes or story integrations
• Apparel, fashion, beauty, automobile, food, beverage, finance, gaming, real-estate, and consumer-product placements
• Artist social-media promotions
• Instagram reels and YouTube Shorts
• Behind-the-scenes content
• Launch-event or premiere integrations
• YouTube description, pinned-comment, and call-to-action placements
• Negotiate sponsorship fees, deliverables, content approvals, usage rights, category exclusivity, payment terms, and campaign timelines.
• Work closely with the label’s founders, artists, directors, production teams, and digital-marketing team to ensure brand integrations are executed naturally and professionally.
• Ensure deals are closed before video shoots and production lock, where required.
• Maintain a detailed pipeline of prospects, meetings, proposals, negotiations, deal status, and expected revenue.
• Track campaign performance and prepare post-campaign reports for sponsors.
• Generate repeat business, long-term brand relationships, and annual partnership opportunities.
• Achieve monthly and quarterly sponsorship-revenue targets.
Ideal Candidate Profile
• 3–8 years of experience in brand partnerships, sponsorship sales, branded content, media sales, influencer marketing, entertainment business development, advertising sales, or digital media sales.
• Proven experience in acquiring brands, closing commercial deals, and managing partnerships.
• Existing network with brand managers, marketing leaders, advertising agencies, media agencies, influencer agencies, and digital agencies.
• Experience in music, entertainment, YouTube, creator economy, events, OTT, television, radio, digital publishing, celebrity management, or regional media is preferred.
• Strong understanding of how brands evaluate creator campaigns, entertainment integrations, reach, engagement, and return on marketing spend.
• Excellent proposal-making, presentation, communication, pitching, negotiation, and closing skills.
• Comfortable working independently and owning a revenue target.
• Strong command of Hindi and English. Knowledge of Haryanvi or Punjabi content culture is an advantage.
• Based in or willing to work from Delhi NCR, Gurgaon, Haryana, or nearby areas.
• Comfortable attending brand meetings, agency meetings, shoots, launches, and industry events when required.
Preferred Brand Categories
The candidate should be comfortable pitching brands across categories such as:
• Automobiles and two-wheelers
• Real estate and property developers
• Fashion, footwear, jewellery, and accessories
• Beauty, skincare, grooming, and personal care
• Food, beverages, restaurants, and QSR brands
• Consumer electronics and mobile accessories
• Fintech, payments, insurance, and lending
• Gaming, fantasy sports, and mobile applications
• Edtech, travel, hospitality, and lifestyle brands
• FMCG, retail, local businesses, and D2C brands
• Haryana, Punjab, Delhi NCR, and North India-focused businesses
Key Performance Indicators
Success in this role will be measured through:
• Sponsorship and brand-partnership revenue closed.
• Number of qualified brand and agency meetings generated.
• Number of proposals submitted and their conversion rate.
• Number of brand integrations closed before video production.
• Deal size and total partnership value.
• Repeat sponsorships and long-term brand relationships.
• Timely collection of payments from clients.
• Sponsor satisfaction and successful campaign execution.
Compensation Structure
We offer a competitive structure designed for deal-closers:
• Fixed monthly salary based on relevant experience.
• Attractive commission/incentive on sponsorship revenue personally sourced and closed.
• Additional performance bonus for achieving monthly and quarterly targets.
• Higher incentives for new brand acquisition and high-value integrations.
• Clear commission structure based on payments received from the client.
How to Apply
Please apply with your CV and include the following details:
• Total experience in brand partnerships, sponsorships, media sales, or branded content.
• Examples of sponsorship or brand deals you have personally closed.
• Approximate deal values or campaign budgets handled.
• Brands, agencies, or categories you have worked with.
• Your current location, current salary, expected salary, and notice period.
• Your expected commission/incentive structure.
• A short note explaining how you would find sponsors for a high-reach Haryanvi music video featuring leading artists.
Click on Apply to know more.