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Role Description
This is a full-time, on-site role for a Brand & Marketing Lead, located in Ahmedabad. The Brand & Marketing Lead will oversee brand-building initiatives, create and execute marketing campaigns, and develop strategies to enhance brand positioning and market presence. Key responsibilities include monitoring market trends, coordinating cross-functional teams, collaborating with stakeholders, managing online and offline communication channels, and analyzing campaign performance to drive business goals. The Brand & Marketing Lead will also be responsible for developing and managing a branding and marketing team.
Key Responsibilities
- Develop and execute brand and marketing strategies aligned with the company’s vision and objectives
- Manage social media content across platforms while simultaneously building and leading a marketing team to scale content production. Build, maintain, and strengthen brand identity across all platforms and touchpoints.
- Plan and manage marketing campaigns (digital, social media, offline, and partnerships)
- Oversee content creation, messaging, and brand communication
- Analyze market trends, customer insights, and competitor activities
- Manage marketing budgets and ensure effective use of resources
- Collaborate with internal teams and external agencies
- Monitor campaign performance and optimize strategies based on data and results
- Lead and guide the marketing team to achieve targets and maintain brand consistency
Required Qualifications
- Bachelor’s degree in marketing (Preferred), Business, Communications, or a related field
- Higher education (master’s degree or equivalent) is preferred
- 2–5 years of relevant experience in branding and marketing roles
- Strong branding and marketing expertise, with experience using relevant software tools, applications, AI and web-based platforms.
- Skills & Competencies
- Strong understanding of branding, marketing strategy, and digital platforms
- Excellent communication and presentation skills
- Creative thinking with a strategic mindset
- Leadership and team management abilities
- Analytical skills to interpret data and measure performance
- Ability to manage multiple projects and deadlines
- Ability to use various software’s and tools
Experience
- Proven experience in leading branding or marketing initiatives
- Experience working with cross-functional teams and agencies
- Hands-on experience with digital marketing, content strategy, and brand management
What We Offer
- Opportunity to lead and shape the brand’s direction
- A collaborative and growth-oriented work environment
- Competitive compensation of ₹4.5–6.5 LPA, based on experience and suitability
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