Website:
digitalnomadians.com
Job details:
We’re looking for a Brand Marketing Manager who can take ownership of our brand presence and help turn our expertise into content, visibility, and inbound opportunities.
You’ll be responsible for developing and executing our brand marketing strategy across LinkedIn, Instagram, website, email, and other relevant channels.
This role is not about simply posting content. We’re looking for someone who understands positioning, storytelling, content strategy, audience psychology, and distribution.
Key Responsibilities
- Develop and execute the overall brand marketing strategy.
- Build and maintain a consistent brand voice across all channels.
- Create content strategies for LinkedIn, Instagram, website, newsletters, and other platforms.
- Work closely with founders and internal teams to turn expertise, experiences, case studies, and insights into engaging content.
- Plan and manage monthly content calendars.
- Research competitors, industry trends, customer pain points, and content opportunities.
- Develop campaigns that increase brand awareness, engagement, and inbound leads.
- Coordinate with designers, video editors, content writers, and social media team members.
- Track content and campaign performance using relevant analytics.
- Identify what content is working and continuously improve the strategy.
- Manage brand campaigns from ideation to execution.
- Help strengthen the company's positioning within the SEO, digital marketing, link-building, and agency ecosystem.
- Repurpose long-form content into LinkedIn posts, Instagram Reels, carousels, emails, and other formats.
- Support personal branding initiatives for founders and key team members.
- Maintain brand consistency across marketing assets and communication.
What We're Looking For
- 2–4 years of experience in brand marketing, content marketing, digital marketing, or social media marketing.
- Strong understanding of content marketing and social media platforms.
- Good knowledge of LinkedIn and Instagram marketing.
- Strong copywriting and storytelling skills.
- Ability to understand an audience and create content that resonates with them.
- Experience with content planning and campaign management.
- Basic understanding of SEO and digital marketing.
- Ability to analyze content performance and make data-driven decisions.
- Strong communication and project-management skills.
- Comfortable working directly with founders and taking ownership of projects.
- Creative mindset with the ability to come up with fresh content ideas.
Good to Have
- Experience working with a digital marketing/SEO agency.
- Experience with B2B marketing.
- Knowledge of tools such as Canva, Meta Business Suite, Google Analytics, LinkedIn Analytics, Notion, or similar tools.
- Experience managing personal branding for founders or executives.
- Basic understanding of paid social media campaigns.
- Experience with short-form video/Reels content.
What Success Looks Like
Within the first few months, you should be able to:
- Build a clear and consistent brand positioning.
- Create a predictable content pipeline.
- Improve the quality and consistency of our LinkedIn and Instagram presence.
- Increase meaningful engagement from our target audience.
- Generate more inbound conversations and opportunities through content.
- Build a recognizable brand within our target market.
Job Type: Full-time, On-site
- If you’re someone who can think strategically, write well, understand people, and execute without needing to be micromanaged, we’d love to hear from you.
Click on Apply to know more.
