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Dhiya Couture is a luxury couture house rooted in Rajputi heritage, refined craftsmanship, and timeless femininity. We create heirloom garments that embody royalty, depth, and quiet power. Our purpose is to preserve and revive the legacy of Rajputi attire by reimagining traditional garments as couture. Every creation honours centuries of craftsmanship, artistry, and cultural heritage, ensuring these traditions continue to be celebrated and passed on for generations.
The Role We are looking for a proactive and detail-oriented Brand Manager (Offline & Online) to drive the execution of our brand strategy across both physical and digital touchpoints. From outdoor retail media buying and PR gifting strategies to in-store visual merchandising and photoshoot alignment, you will help translate our philosophy of quiet power and heritage aesthetics into daily execution.
The ideal candidate brings a refined understanding of luxury fashion, strong coordination skills, and a keen eye for brand consistency across pre-launch, launch, and retail operations.
Key Responsibilities
- Brand Execution & Coordination: Assist in translating overall brand strategy into daily execution. Coordinate with external agencies (branding, PR, photography) and internal teams. Track timelines, deliverables, OOH media buying, PR gifting logistics, and launch event operations.
- Store & Customer Experience: Assist in visual merchandising coordination to maintain brand aesthetics across retail touchpoints. Observe and document in-store customer behavior and feedback to elevate the client experience.
- Content & Social Support: Assist in planning and executing content calendars, writing captions aligned with the brand's tone, and supporting shoot planning (moodboards, references, and art direction coordination).
- Partnerships & Research: Research relevant brands, artists, influencers, and collaboration opportunities. Assist in outreach, relationship tracking, and the planning of events, pop-ups, and brand experiences.
- Market & Competitor Intelligence: Track competitors in the luxury space (pricing, campaigns, positioning) and identify trends and insights relevant to the brand.
Qualifications & Experience
- Experience: 2–3 years of professional brand management or marketing experience. Experience in luxury fashion, couture labels, or premium retail is highly preferred.
- Skills & Tooling: Strong grasp of omni-channel luxury retail execution, photoshoot art direction, PR networking, and media buying logistics. Basic familiarity with design tools (Canva, Adobe Creative Cloud, or Figma) is a plus.
- Core Attributes: Strong aesthetic sense, attention to detail, excellent written and verbal communication, and a proactive attitude. Ability to take ownership of tasks and execute independently in a fast-paced atelier environment.
- Cultural Curiosity: Deep curiosity about fashion, luxury, culture, and traditional craftsmanship.
Skills: couture,retail,craftsmanship,store,art direction,brand strategy,art,media buying,customer,aesthetics
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