ANKURAM IVF
Website:
ankuramivf.com
Job details:
ANKURAM IVFJOB DESCRIPTION – BRAND MANAGERMarketing, Doctor Relations & Business Growth
Department: Marketing & Business Development
Designation: Brand Manager – Marketing & Business Growth
Reporting To: Director / Management
Location: Ranchi, Jharkhand
Employment Type: Full-Time
1. POSITION SUMMARY
ANKURAM IVF is looking for an experienced, dynamic and result-oriented Brand Manager – Marketing & Business Growth to lead the overall marketing and business development activities of the organization.
This is a senior marketing role with responsibilities similar to a Marketing Head, with particular emphasis on doctor referrals, professional relationship management, hospital and clinic tie-ups, patient acquisition, territory development, brand building and revenue growth.
The Brand Manager will be responsible for developing and executing strategies that increase the visibility, reputation and market presence of ANKURAM IVF and ultimately contribute to growth in fertility consultations, IVF cycles and revenue.
The candidate must be capable of working independently, managing a marketing team, building strong professional relationships with doctors and identifying new opportunities for business growth.
2. KEY RESPONSIBILITIESA. Doctor Referral & Relationship Management
Doctor relationship management will be one of the most important responsibilities of this position.
The Brand Manager will develop and maintain strong, professional and long-term relationships with Gynecologists, Obstetricians, Physicians, Urologists, General Practitioners and other healthcare professionals who can contribute to the fertility referral network.
Responsibilities include:
- Identify high-potential doctors and develop them as active referral partners.
- Regularly visit and engage with referring doctors.
- Develop a structured doctor relationship management system.
- Track doctor-wise referrals, consultations, conversions and IVF cycles.
- Identify doctors whose referrals have declined and develop reactivation strategies.
- Continuously add new doctors to the ANKURAM IVF referral network.
- Develop doctor-specific engagement plans.
- Organize professional meetings, CME programs, scientific sessions and doctor networking events.
- Maintain regular communication and professional relationships with referring doctors.
- Understand doctors' expectations and identify opportunities to improve the referral experience.
The objective is to build a strong, ethical and sustainable doctor referral ecosystem for ANKURAM IVF.
3. HOSPITAL, CLINIC & INSTITUTIONAL TIE-UPS
The Brand Manager will identify and develop strategic relationships with:
- Hospitals
- Nursing homes
- Gynecology clinics
- Maternity centres
- Diagnostic centres
- Pathology laboratories
- Corporate organizations
- Healthcare institutions
- Community organizations
The candidate will be responsible for identifying potential partners, initiating discussions, developing professional tie-ups and monitoring the business generated through such relationships.
The objective is to expand ANKURAM IVF's referral network beyond individual doctors and establish a wider healthcare ecosystem.
4. BUSINESS DEVELOPMENT & PATIENT GROWTH
The Brand Manager will have direct responsibility for developing strategies for patient and business growth.
Key responsibilities include:
- Develop monthly, quarterly and annual marketing plans.
- Increase fertility consultations and IVF cycles.
- Identify new sources of patient acquisition.
- Develop strategies for increasing referrals and repeat business.
- Identify underperforming geographical areas.
- Develop territory-wise growth plans.
- Identify new markets for ANKURAM IVF.
- Monitor patient acquisition and conversion.
- Work with the counselling team to improve consultation-to-treatment conversion.
- Analyse reasons for patient drop-outs and recommend corrective measures.
- Identify opportunities to increase revenue through better market penetration.
- Develop innovative marketing strategies beyond traditional marketing methods.
The Brand Manager will be expected to focus on business outcomes rather than simply activity numbers.
5. FIELD & OFFLINE MARKETING
The Brand Manager will lead and supervise the offline marketing activities of ANKURAM IVF, including:
- Doctor visits
- Hospital visits
- Infertility awareness camps
- Community awareness programs
- Rural outreach
- Sahiya/health-worker engagement
- Corporate awareness programs
- Referral meetings
- Local events
- Outdoor branding
- Poster campaigns
- Hyperlocal marketing
- New territory development
The candidate should continuously identify innovative methods of reaching potential patients and referral sources.
The objective is to ensure that field marketing generates qualified patients and measurable business, rather than simply increasing the number of activities.
6. BRAND MANAGEMENT
The Brand Manager will be responsible for strengthening the overall brand presence of ANKURAM IVF.
Responsibilities include:
- Develop and maintain consistent brand positioning.
- Improve brand visibility among doctors and the public.
- Develop concepts for infertility awareness campaigns.
- Plan offline brand-building initiatives.
- Coordinate with the creative and digital marketing teams.
- Ensure consistency of brand communication.
- Identify opportunities to strengthen ANKURAM IVF's position as a trusted fertility care provider.
- Monitor market perception and competitor positioning.
The Brand Manager should continuously identify new ideas that can differentiate ANKURAM IVF from competing fertility centres.
7. DIGITAL MARKETING – STRATEGIC COORDINATION ONLY
Digital marketing will be handled by a separate digital marketing team/agency.
The Brand Manager will not be responsible for daily digital marketing execution.
However, the Brand Manager will provide strategic inputs based on market and field-level observations.
Responsibilities include:
- Suggest ideas for digital campaigns.
- Recommend topics based on patient and doctor requirements.
- Share successful field campaigns with the digital team.
- Suggest geographical and audience opportunities.
- Provide feedback on the quality of digital leads.
- Coordinate offline and digital marketing campaigns.
- Review whether digital activities are aligned with the overall ANKURAM IVF brand strategy.
The Brand Manager will not be responsible for daily social media posting, graphic designing, video editing, SEO, Google Ads or Meta Ads execution.
8. MARKETING TEAM MANAGEMENT
The Brand Manager will lead and supervise the marketing/business development team.
Responsibilities include:
- Set monthly targets.
- Allocate territories.
- Monitor field visits.
- Monitor doctor and hospital visits.
- Review referral performance.
- Conduct weekly performance meetings.
- Train team members in doctor relationship management and communication.
- Monitor individual performance.
- Identify underperforming areas and employees.
- Develop corrective action plans.
- Motivate the team to achieve business targets.
The Brand Manager should create a target-driven and performance-oriented marketing culture.
9. CRM, MIS & DATA ANALYSIS
All marketing activities must be systematically recorded and analysed.
The Brand Manager will monitor:
- Doctor visits
- Doctor referrals
- Hospital visits
- New tie-ups
- Leads
- Consultations
- IVF conversions
- IVF cycles
- Revenue
- Area-wise performance
- Centre-wise performance
- Marketing expenditure
- Referral source
- Conversion rate
Monthly reports should clearly identify what is working, what is not working and where additional resources should be invested.
10. COMPETITOR & MARKET INTELLIGENCE
The Brand Manager will regularly monitor:
- Competitor IVF centres
- New fertility clinics
- Competitor doctor networks
- Pricing and packages
- Marketing campaigns
- Referral strategies
- New centre openings
- Local brand visibility
- Competitor positioning
The candidate should provide practical recommendations to management based on market intelligence.
11. KEY PERFORMANCE INDICATORS
Performance will be measured primarily through measurable growth.
Primary KPIs
- Growth in IVF consultations
- Growth in IVF cycles
- Revenue growth
- Increase in active referring doctors
- Increase in doctor referrals
- Doctor referral conversion
- New hospital/clinic tie-ups
- Growth in new geographical territories
- Marketing ROI
- Marketing team target achievement
Secondary KPIs
- Doctor engagement activities
- CME and professional meetings
- Awareness programs
- Field productivity
- CRM compliance
- Competitor intelligence
- Brand visibility
12. CANDIDATE PROFILEEducation
MBA/PGDM in Marketing or Business Development preferred. Healthcare Management qualification will be an advantage.
Experience
5–10 years of experience in healthcare marketing, business development or related fields.
Candidates with experience in IVF, fertility, hospitals, gynecology, maternity or diagnostics will be preferred.
Candidates having an established professional network among Gynecologists and healthcare professionals in Ranchi/Jharkhand will receive strong preference.
Required Skills
- Excellent communication and networking skills
- Strong doctor relationship management
- Business development capability
- Leadership and team management
- Negotiation skills
- Strategic thinking
- Field marketing experience
- Data analysis
- Presentation skills
- Strong follow-up ability
- Target orientation
- Willingness to travel
- Ability to work independently
13. CORE EXPECTATION
This is not a conventional Marketing Executive position.
ANKURAM IVF is looking for a person who can think and perform like a Marketing Head and Business Growth Leader.
The candidate should be capable of:
Building Doctor Relationships → Developing Referral Networks → Creating Hospital Tie-ups → Expanding Territories → Generating Patients → Improving Conversion → Increasing IVF Cycles → Growing Revenue.
The Brand Manager will be expected to take end-to-end ownership of marketing growth, identify problems independently, develop solutions and execute them effectively.
PRIMARY OBJECTIVE
Build the ANKURAM IVF brand, strengthen the doctor referral network, expand the market, generate quality patients and deliver sustainable growth in IVF cycles and revenue.
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