Thistle Media
Website:
thistle.media
Job details:
Location: Bengaluru
Experience: 5–7 Years
Function: Social Media / Digital Marketing
Role Type: Strategy + Content + Creative Direction + Client Servicing + Brand Ownership
Company Description
Thistle Media is a dynamic digital transformation company specializing in delivering comprehensive digital solutions. We utilize our in-depth understanding of customer experience and cutting-edge digital technologies to help businesses achieve their goals. Known for our innovative approach, we are committed to driving growth and success for our clients. To discover more about what we offer, visit our website or contact us for a free consultation.
About the Role
We are looking for a Senior Social Media & Brand Manager who can take end-to-end ownership of social media for consumer-facing brands.
This is not a role limited to preparing calendars, writing captions, coordinating with designers or publishing posts.
We are looking for someone who understands business priorities, consumers and communication challenges and can translate them into strong social media strategy, content, campaigns and customer conversations.
Roles and Responsibilities:
· Develop and own monthly, quarterly and campaign-level social media strategies.
· Translate business priorities into communication and content strategies.
· Build content pillars and define the role of each social platform.
· Own monthly content calendars from ideation through final approval.
· Develop ideas across Reels, videos, carousels, Stories, memes, UGC, campaigns, topical content and brand/offer communication.
· Write and/or guide captions, hooks, scripts, headlines, CTAs, ad copy and customer responses.
· Provide clear creative briefs and guide designers on visual direction, hierarchy and storytelling.
· Act as the brand guardian, ensuring brand guidelines, messaging, offers, dates, pricing and other business information are accurate.
· Act as the internal quality gate before work reaches the client.
· Stay updated on Gen Z/Millennial culture, social trends, creators, memes, formats and platform changes and identify relevant opportunities for brands.
· Monitor competitors and industry trends and convert observations into actionable ideas.
· Handle client servicing, including briefs, presentations, feedback, approvals, timelines and day-to-day communication.
· Own community management and ORM, including comments, DMs, customer queries, complaints and escalations.
· Manage and monitor Google Business Profile reviews for relevant brands.
· Understand paid social campaigns, funnels, audience segmentation, retargeting, creative testing and basic performance metrics.
· Work closely with the performance marketing team on paid-social creative concepts, hooks and communication angles.
· Use AI and automation tools for research, ideation, content exploration, competitor research, reporting and productivity—with strong human judgement over the final output.
· Contribute to shoot planning, Reel/video concepts, scripts and shot lists and coordinate with production teams.
· Analyse social media performance and identify what worked, what didn't, why, what was learned and what should be tested next.
- · Manage multiple brands, priorities, deadlines, approvals and dependencies while maintaining quality.
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