Website:
fabconnect.co.in
Job details:
🚀 WE’RE HIRING | BRAND MANAGER – E-COMMERCE / D2C
FabConnect is hiring an experienced and highly creative Brand Manager for a fast-growing e-commerce startup based at World Trade Center, Bangalore.
This is a key brand leadership role for a professional who can combine strategy, creativity, consumer understanding, campaign execution, and performance analysis to build a strong and differentiated brand in a competitive market.
📍 Location: World Trade Center, Bangalore
💼 Experience: 6–7 Years
💰 Salary: ₹60,000 – ₹80,000 per month, depending on experience
🏢 Department: Marketing & Branding
👥 Positions Open: 2
📌 Employment Type: Full-Time
🎯 Industry Preference: E-commerce / D2C / Consumer Brands
🔎 About the Role
As the Brand Manager, you will be responsible for shaping and strengthening the company’s brand identity, positioning, communication, and customer perception across multiple channels.
You will take ownership of brand strategy and ensure that every customer touchpoint—from social media and digital campaigns to packaging, website communication, partnerships, and retail presence—delivers a consistent and compelling brand experience.
The ideal candidate should be both strategic and execution-focused, with a strong understanding of consumer behavior, brand storytelling, market trends, campaign management, and performance metrics.
🎯 Key Responsibilities
Brand Strategy & Positioning
✔ Develop and execute comprehensive brand strategies aligned with overall business objectives
✔ Define and strengthen brand positioning in the market
✔ Build long-term brand awareness, recall, preference, and customer engagement
✔ Ensure consistency in brand identity, tone, messaging, and visual communication
✔ Translate business objectives into clear and actionable brand initiatives
Campaign Planning & Execution
✔ Conceptualize and manage integrated brand campaigns from idea to execution
✔ Plan and execute campaigns across social media, digital, website, packaging, retail, and other consumer touchpoints
✔ Ensure all campaigns are aligned with brand guidelines and positioning
✔ Work closely with creative teams to develop compelling communication and campaign assets
✔ Track campaign execution timelines and ensure timely delivery
Consumer & Market Insights
✔ Conduct market research to understand consumer needs, preferences, and emerging trends
✔ Analyze competitor activity, communication strategies, positioning, and market opportunities
✔ Use consumer insights to guide campaign development and brand decisions
✔ Identify opportunities to improve brand relevance and differentiation
Cross-Functional Collaboration
✔ Work closely with Marketing, Creative, Product, Sales, and other internal teams
✔ Ensure all functions are aligned on brand objectives and communication standards
✔ Coordinate campaign requirements across teams to ensure smooth execution
✔ Build strong relationships with internal and external stakeholders
Brand Communication, PR & Partnerships
✔ Manage and maintain consistent brand communication across all platforms
✔ Support PR initiatives to strengthen visibility and credibility
✔ Identify and develop strategic partnerships and collaborations
✔ Coordinate with agencies, vendors, influencers, and external partners where required
✔ Ensure all external communication reflects the company’s brand values and positioning
Brand Performance & Analytics
✔ Track and analyze key brand performance indicators
✔ Measure campaign effectiveness, brand engagement, awareness, and customer response
✔ Review trends and identify areas for improvement
✔ Prepare regular brand performance reports and strategic recommendations
✔ Use data and insights to optimize future campaigns and brand initiatives
Team Leadership & Mentoring
✔ Guide and mentor junior team members on brand-related activities
✔ Set clear standards for communication, execution, and brand consistency
✔ Encourage creative thinking, ownership, and high-quality output within the team
✔ Support team development and performance improvement
🧠 What We’re Looking For
✅ Bachelor’s degree in Marketing, Business, Communications, or a related field
✅ MBA preferred
✅ 6–7 years of relevant experience in Brand Management / Marketing / Branding
✅ Strong preference for candidates with e-commerce or D2C brand experience
✅ Proven track record in developing and executing brand strategies
✅ Strong understanding of brand positioning, messaging, customer insights, and market research
✅ Hands-on experience managing multi-channel campaigns across social, digital, packaging, and retail
✅ Experience managing PR, partnerships, and external brand communication
✅ Strong analytical skills with the ability to interpret brand and campaign performance data
✅ Excellent verbal and written communication skills
✅ Strong storytelling and presentation ability
✅ Ability to work with multiple cross-functional teams
✅ Creative mindset with strong commercial awareness
✅ Leadership and mentoring capability
⭐ Ideal Candidate Profile
We are looking for someone who understands that strong brands are built through consistent strategy, consumer relevance, differentiated positioning, and disciplined execution.
The ideal candidate should be comfortable owning the brand roadmap, interpreting market and customer insights, leading campaigns, coordinating with multiple teams, and ensuring that the brand remains relevant, distinctive, and commercially effective.
Candidates who have successfully worked with consumer-facing e-commerce, D2C, retail, lifestyle, beauty, fashion, food, or similar brands will be highly preferred.
📩 Interested candidates can share their updated resume at:
hr@fabconnect.co
📞 Contact: +91 99450 34759
Subject Line: Application – Brand Manager | Bangalore
Know someone who would be a strong fit? Tag them or share this opportunity with your network.
#Hiring #BrandManager #BrandManagement #MarketingJobs #D2C #EcommerceJobs #BrandStrategy #BrandMarketing #ConsumerBrand #DigitalMarketing #CampaignManagement #BangaloreJobs #WorldTradeCenter #MarketingCareers #FabConnect
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