Hem Securities Ltd.
Website:
hemsecurities.com
Job details:
Role Overview
The Manager – Brand Marketing will be responsible for developing and executing the company's brand strategy across digital and offline channels.
The role will involve creating strong brand visibility, developing thought-leadership content, managing social media and digital campaigns, supporting business verticals with marketing initiatives, and strengthening Hem Securities' positioning within the capital-markets ecosystem.
Key Responsibilities
- Develop and execute the brand strategy for Hem Securities and its business verticals.
- Strengthen brand awareness, recall and positioning within the financial-services and investment ecosystem.
- Build Hem Securities as a credible thought leader in the capital-markets ecosystem.
- Ensure consistency in brand identity, messaging, tone and visual communication.
- Work closely with business teams to understand products, target audiences and business objectives.
- Own the social media strategy across LinkedIn, Instagram, YouTube and other relevant platforms.
- Monitor engagement, reach, follower growth and overall digital brand performance.
- Manage branding and marketing for conferences, investor meets, webinars, seminars and corporate events.
- Develop event collateral, presentations, invitations and promotional material.
Requirements
- MBA in Marketing, Communications, Business Administration or related field.
- 5–8 years of experience in Brand Marketing / Digital Marketing / Marketing Communications.
- Prior experience in BFSI / Capital Markets / Broking / Wealth Management / PMS / AIF / Mutual Funds / Investment Banking preferred.
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