Website:
wualt.com
Job details:
About Wualt
Wualt is building a safety and wellness ecosystem in India: a wearable ring, a companion app, and AI-backed emergency response, designed to feel like a piece of jewellery, not a gadget. We're positioning it as confidence and freedom rather than fear, and as safety infrastructure rather than a typical safety app.
The Role
As the Brand & GTM Lead, you'll own the intersection of brand, storytelling, community, and go-to-market at Wualt.
This is a hands-on role. You’ll work closely with the founders, lead your own team, and collaborate with our B2B2C partners to shape not just how Wualt is marketed, but how the brand shows up in the world: how it looks, sounds, and builds trust as a genuinely new category of product.
The role spans the whole journey:
Brand → Awareness → Community → Nurture → Conversion → Referral
You should be just as comfortable in strategy as in execution. One day you might be sharpening Wualt's category narrative, the next reviewing a reel, briefing a creator, planning a community event, reading the funnel numbers, or writing a piece of content alongside the founders.
What You'll Own
- Own Wualt's GTM and pre-launch funnel: Build the full journey from awareness to launch, bringing people in through creators, content, events, partnerships, and PR, moving them into owned channels, keeping them engaged, and ultimately converting them into customers and advocates.
- Own the Wualt brand: Maintain the brand system across visual identity, messaging, tone, and storytelling. Shape how we talk about safety and wellness and ensure Wualt feels like confidence, not fear; jewellery, not a gadget; and something women want to wear every day.
- Build Wualt's community: Grow and manage our owned audience across WhatsApp, Instagram, DMs, and other community channels. Create the content, conversations, and experiences that keep people engaged and give us a direct relationship with our earliest customers.
- Build our creator and partnership engine: Own the creator pipeline end-to-end, from identifying and reaching out to the right people to building long-term partnerships and measuring what works. Develop a broader network of brand, community, and distribution partners as Wualt grows.
- Turn B2B2C into consumer growth: Work closely with the team leading institutional pilots and partnerships to turn real-world experiences into testimonials, customer stories, proof points, content, insights, and warm audiences for consumer GTM.
- Own marketing performance and resources: Set monthly targets, own KPI reporting, track the funnel, and change direction when the numbers tell us something isn't working. Manage the marketing budget and external partners across freelancers, event teams, city leads, agencies, and eventually paid acquisition.
- Build trust around the brand: Own PR and podcast outreach, community events, institutional workshops, and other experiences that put Wualt in front of the right people. Build credibility around the category before we ask people to buy the product.
- Work closely with the founders: Support founder-led content and thought leadership as a reach and credibility lever. Bring brand and GTM thinking into fundraising, investor communications, launches, partnerships, and other company-level initiatives.
What We're Looking For
Must Have
- 4 to 7 years of experience across brand, marketing, growth, GTM, or a combination of these.
- Experience working in a startup or high-ownership environment.
- Strong understanding of brand strategy, positioning, storytelling, and go-to-market.
- Hands-on experience building and executing marketing strategies.
- Strong digital marketing and content understanding.
- Experience working across multiple channels rather than specialising in only one.
- Strong understanding of marketing funnels and key growth metrics.
- Ability to translate strategy into actual execution.
- Strong project management and cross-functional collaboration skills.
- Excellent written and verbal communication.
- Ability to work independently, prioritise, and make decisions in an ambiguous environment.
- Willingness to work full-time from Chennai.
Good to Have
- Experience in consumer technology, D2C, apps, wearables, health, wellness, safety, or lifestyle brands.
- Experience taking a product from pre-launch to market.
- Experience working with products that sit at the intersection of technology and social impact.
Who You Are
You might be a great fit for this role if you:
- Think like a brand builder but understand numbers.
- Can develop a strategy and then actually execute it.
- Are equally comfortable in a founder meeting and deep in a content calendar.
- Know when something needs a campaign and when it simply needs better storytelling.
- Are curious about people and obsessed with understanding why they behave the way they do.
- Can operate without a playbook.
- Enjoy testing, learning, and changing your mind when the data or customer tells you to.
- Have strong opinions but aren't precious about them.
- Can turn complicated ideas into simple, compelling stories.
- Care about building something meaningful, not just making noise.
Most importantly, you're comfortable with the reality of an early-stage company:
There will be ambiguity. There will be things that haven't been figured out yet. And sometimes you'll have to figure them out yourself.
Why Wualt
This isn't a role where you'll be handed an established brand and asked to run campaigns against a fixed brief. You'll be joining at a stage where the brand, category, community, and GTM engine are still being built.
You'll have the opportunity to:
- Shape the brand from an early stage.
- Work directly with the founding team.
- Influence product, positioning, and go-to-market decisions.
- Build a category around a genuinely new consumer proposition.
- Work across brand, content, community, growth, partnerships, and GTM.
- Build and experiment across both digital and offline channels.
- Help take a hardware + software product from development into the hands of real users.
- Build a team and marketing function as Wualt scales.
This is a high-ownership role for someone who wants to build, not just manage.
If you're excited by the idea of building a brand from the ground up and taking a new product into the market, we'd love to hear from you.
Click on Apply to know more.
