Website:
wagr.in
Job details:
Brand Growth Executive
Role Overview
The Brand & Vendor Growth Executive will be responsible for end-to-end ownership of brands onboarded on the platform — from sourcing and onboarding to commercial closures, ongoing performance, and marketing execution.
This is a business-first role, blending commercial acumen, relationship management, and brand marketing execution. The individual will act as the single point of accountability for assigned brands on the platform.
Key Responsibilities
1. Brand & Vendor Onboarding
- Identify, evaluate, and onboard high-potential pet care brands across food, treats, grooming, health, and accessories.
- Own the entire onboarding lifecycle, including:
- Initial outreach and pitch
- Commercial discussions
- Documentation, contracts, and approvals
- Catalog readiness and go-live coordination
- Ensure onboarding aligns with the platform’s brand standards, quality benchmarks, and margin expectations.
2. Commercial Ownership & Contract Closure
- Lead commercial negotiations, including:
- Margins and commissions
- Listing fees or marketing spends (where applicable)
- Credit terms, SLAs, and exclusivity (if any)
- Close and manage vendor agreements, ensuring:
- Clear and sustainable commercial structures
- Compliance with platform policies
- Long-term win-win relationships
- Regularly review and optimize commercials based on brand performance.
3. Brand Marketing & Growth Planning
- Create brand-specific marketing plans in collaboration with internal marketing teams.
- Define and execute:
- Launch plans for new brands
- Monthly and quarterly brand growth calendars
- Campaigns focused on long-term value, not excessive discounting
- Work with brands to:
- Secure co-marketing budgets
- Align on storytelling, positioning, and product priorities
- Ensure strong brand visibility across:
- Website
- App
- Email, WhatsApp, social media, and performance channels
4. Ongoing Vendor & Brand Management
- Act as the primary point of contact for assigned brands.
- Manage:
- Product availability and replenishment alignment
- Assortment expansion and rationalisation
- Issue resolution (pricing, listings, operational escalations)
- Drive sustainable, long-term brand growth, not just short-term sales spikes.
5. Performance Tracking & Business Reviews
- Track brand-level KPIs, including:
- Revenue
- Conversion rates
- Repeat purchase rate
- Margin contribution
- Marketing ROI
- Conduct regular business reviews with brands.
- Identify underperforming brands and build data-backed turnaround plans.
6. Internal Coordination
- Work cross-functionally with:
- Marketing (campaigns, creatives, calendars)
- Operations and supply chain
- Finance (billing, payouts, credit terms)
- Tech and catalog teams
- Ensure smooth execution and alignment between internal teams and external brands.
What Success Looks Like in This Role
- High-quality brands onboarded that align with the platform’s positioning.
- Strong vendor satisfaction with clear ownership and accountability.
- Consistent brand-led growth without over-dependence on discounts.
- Healthy margins supported by scalable commercial structures.
- The platform becoming a preferred growth channel for leading pet brands.
Required Skills & Experience
- 2-4 years of experience in:
- Marketplace or category management
- Brand management
- Vendor or account management
- D2C or e-commerce environments
- Strong commercial negotiation and deal-closing skills.
- Proven experience working with external brands or vendors.
- Solid understanding of:
- E-commerce metrics
- Marketing fundamentals
- Catalog and assortment strategy
- Excellent communication and stakeholder management skills.
Personality & Mindset Fit
- Ownership mindset — treats each brand like a mini business.
- Comfortable with negotiations and complex conversations.
- Data-driven, while still respecting brand nuance.
- Structured thinker with strong execution and follow-through.
- Startup-ready: hands-on, adaptable, and execution-focused.
Why This Role Matters
This role directly influences:
- The quality and mix of brands on the platform
- The revenue and margin performance of the marketplace
- The long-term perception of the platform among brands and customers
Click on Apply to know more.
