Website:
sassoon.co
Job details:
Brand & Digital Marketing Manager
Location: Delhi NCR
Work Mode: 100% On-site
Working Days: Monday–Saturday
Employment Type: Full-time
Experience: 5–7 years
Salary: Negotiable, depending on experience and fit
About Sassoon
Sassoon is a premium home and lifestyle brand focused on quality, design, comfort and customer experience. We are looking for a Brand & Digital Marketing Manager to take ownership of Sassoon’s brand presence, digital marketing ecosystem and customer communication. This is a hands-on brand ownership role, not just an agency coordination position. You will work closely with the founders, in-house design team and external agencies to ensure Sassoon’s brand is consistently presented in a premium, relevant and commercially effective manner.
Key Responsibilities:
Brand Management & Positioning
* Own Sassoon’s brand positioning, look, feel, tone and communication.
* Develop campaigns and initiatives to improve brand visibility, recall and engagement.
* Monitor competitors, market trends and consumer behaviour to identify growth opportunities.
Social Media & Content
* Manage and coordinate with the social media agency.
* Develop and oversee content calendars and campaign plans.
* Review posts, reels, stories, captions and other content before publishing.
* Ensure all social media communication reflects Sassoon’s premium positioning.
* Work closely with the in-house graphic designer and photography/video agency.
Performance Marketing
* Coordinate with the performance marketing agency across Meta, Google and other platforms.
* Review campaign performance, creatives, CAC, ROAS and overall efficiency.
* Identify winning products, creatives and customer segments in collaboration with the agency.
* Ensure performance marketing and brand-building initiatives work together.
Website Management
* Own the overall visual and content health of the Sassoon website.
* Coordinate with the website development team for updates and improvements.
* Manage homepage banners, campaign banners, landing pages and other content updates.
* Regularly review the website from a customer’s perspective and identify improvements.
WhatsApp & Email Marketing
* Plan and execute WhatsApp and email marketing campaigns.
* Develop campaign concepts, customer communication and content briefs.
* Coordinate with the design/development team or external partners for execution.
* Track campaign performance and improve engagement and conversion.
Product Storytelling & Content
* Develop compelling stories around Sassoon’s products, collections and launches.
* Develop product descriptions, USPs, website content and campaign copy.
* Convert product features into meaningful customer benefits and stories.
* Ensure consistent product communication across website, social media and marketing channels.
Influencer Marketing
* Take complete ownership of Sassoon’s influencer marketing program.
* Identify relevant influencers and content creators aligned with the brand.
* Manage outreach, negotiations, product seeding, briefs and deliverables.
* Track influencer performance and build long-term relationships with high-performing creators.
Agency & Vendor Management
You will be the internal point of contact for:
* Social media agency
* Performance marketing agency
* Photography & video production agency
* Website development team
* Influencers and content creators
You will ensure clear briefs, timely execution and high-quality output.
The agencies execute. You own the outcome.
Working With Internal Teams
You will work closely with:
* Founders / Management
* E-commerce Manager and E-commerce Team
* In-house Graphic Designer
* Product Team
* External Agencies and Vendors
The E-commerce team will continue to own e-commerce operations and online sales, while this role will own brand, marketing, content, digital presence and customer communication.
Ideal Candidate
* 5–7 years of experience in Brand Management, Digital Marketing, D2C or Consumer Brands.
* Experience in Home, Lifestyle, Fashion, Beauty, Textiles or similar categories is preferred.
* Strong brand sense and visual/aesthetic understanding.
* Strong content, communication and copywriting skills.
* Good understanding of digital marketing and performance metrics.
* Experience managing external agencies and vendors.
* Strong project management and execution skills.
* Ability to work independently and take ownership.
* Commercial mindset with an understanding of how brand building contributes to business growth.
We Are NOT Looking For
We are not looking for someone whose experience is limited to:
* Posting on social media
* Writing captions
* Coordinating with agencies
* Running basic ads
* Managing influencers independently
We are looking for someone who can think like a brand owner, understand the complete digital customer journey and drive execution across multiple partners.
What Success Looks Like
The person in this role should be able to answer:
“What should Sassoon do next to become a stronger, more visible and more desirable brand?”
Success will be measured through:
* Growth in brand visibility and awareness
* Quality and consistency of Sassoon’s digital presence
* Social media growth and engagement
* Website experience and conversion support
* Marketing campaign effectiveness
* Influencer performance
* WhatsApp/email engagement and revenue
* Quality of product storytelling
* Agency performance and execution
* Overall contribution to digital business growth
Work Location & Schedule
📍 Delhi NCR
🏢 100% On-site
📅 Monday–Saturday
💼 Full-time
This role requires regular coordination with the internal team, agencies, creative partners and management.
Why Join Sassoon?
This is an opportunity to take real ownership of a growing consumer brand rather than managing just one part of marketing. You will work closely with the founders, manage multiple creative and marketing partners, and play a key role in shaping Sassoon’s brand identity and digital growth.
How to Apply:
Interested candidates can apply with their CV along with a brief note mentioning:
1. The consumer/D2C brands they have worked with
2. Their role and responsibilities in those brands
3. One example of a brand or marketing initiative they helped grow
Click on Apply to know more.