Website:
ananthamprojects.com
Job details:
Job Title: Digital Marketing Manager
Experience: 4–7 Years
CTC: ₹6 LPA (Fixed)
Location: Gurgaon
Working Days: 6 Days/Week
Employment Type: Full-time
Job Summary
We are looking for a highly motivated and results-driven Digital Marketing Manager to develop and execute end-to-end digital marketing strategies that enhance brand visibility, generate high-quality leads, and drive business growth. The ideal candidate should have strong expertise in performance marketing, website and landing page management, branding, and digital campaign optimization.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Plan and manage integrated marketing campaigns across digital, offline, and on-ground channels.
- Create, optimize, and manage high-converting landing pages for lead generation campaigns.
- Oversee website development, maintenance, updates, and performance optimization to improve user experience and conversions.
- Plan, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) campaigns with a strong focus on lead generation and ROI.
- Drive quality lead generation through performance marketing, SEO, CRM campaigns, email marketing, WhatsApp marketing, and remarketing.
- Coordinate closely with sales teams to ensure marketing efforts align with business goals.
- Manage branding, positioning, and promotional activities.
- Monitor campaign performance using Google Analytics, Google Tag Manager, Meta Business Suite, and CRM platforms.
- Conduct competitor analysis, market research, and customer behavior analysis.
- Plan and execute marketing events, campaigns, and promotional activities.
- Manage creative agencies, website developers, media buying partners, and other marketing vendors.
- Ensure consistent brand messaging across all digital and offline marketing channels.
- Optimize marketing campaigns using data and analytics to maximize ROI.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 4–7 years of experience in Digital Marketing.
- Hands-on experience with:
- Google Ads, Meta Ads (Facebook & Instagram), Google Analytics (GA4), Google Tag Manager (GTM)
- Google Search Console ,SEO tools, CRM platforms
- Experience in landing page creation and optimization.
- Experience in website development, management, and maintenance (WordPress or similar CMS preferred).
- Proven track record in lead generation and performance marketing campaigns.
- Strong communication, presentation, analytical, and stakeholder management skills.
Preferred Skills (Plus)
- Experience in the Real Estate or Construction industry is a plus.
- Experience in luxury residential or commercial project marketing is an added advantage.
- Strong expertise in Google Ads and Meta Ads campaign management.
- Well-versed in all digital marketing channels, including SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Marketing Automation, CRM Marketing, and Lead Nurturing.
- Strong understanding of landing page optimization and conversion rate optimization (CRO).
- Knowledge of RERA regulations and real estate compliance is an added advantage.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong analytical mindset with data-driven decision-making.
- Creative thinking with a strong branding and marketing approach.
What We Offer
- Competitive salary package
- Performance-based incentives
- Opportunity to work on exciting marketing projects
- Growth-oriented work environment
- Career advancement and exposure to end-to-end digital marketing initiatives
Click on Apply to know more.