Website:
academyedge.in
Job details:
Company Description AcademyEdge is an education partnership platform that helps universities, colleges, and training providers grow and scale in a competitive environment. The company offers a unified ecosystem of CRM, ERP, LMS, and admissions solutions to streamline admissions, enhance operational efficiency, and manage the entire student lifecycle from lead generation to enrollment. With a strong network of academic partners and admission channels, AcademyEdge supports academic, professional, and vocational programs while ensuring scalability and compliance. The organization focuses on data-driven insights, 24/7 partner support, and long-term, growth-focused collaboration to deliver measurable outcomes for its partners. AcademyEdge is committed to strengthening education operations and driving sustainable success across the education ecosystem.
Role Description The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns to support partner acquisition, lead generation, and brand growth. Day-to-day tasks include managing social media channels, overseeing paid and organic campaigns, monitoring web analytics, and coordinating lead generation initiatives across multiple platforms. The role involves collaborating with sales, admissions, and product teams to align marketing strategies with business objectives and create targeted content for various stakeholder groups. The Digital Marketing Manager will analyze campaign performance, prepare regular reports, and recommend data-driven improvements to maximize ROI. This is a full-time, on-site role based in Delhi, India.
Qualifications
- Demonstrated skills in Digital Marketing and Marketing, including planning and executing multi-channel campaigns.
- Experience in Social Media Marketing for brand building, engagement, and audience growth across key platforms.
- Proficiency in Lead Generation strategies and tools to drive qualified inquiries and conversions.
- Ability to work with Web Analytics platforms to track performance, interpret data, and optimize campaigns.
- Strong communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
- Understanding of the education sector or SaaS platforms is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are beneficial.
- Proven experience in managing budgets, timelines, and multiple campaigns simultaneously.
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