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Brand & Consumer Growth Lead — Social App
📍 Delhi | On-site | Full-Time | Founding Team
About Tobbo
Tobbo is an early-stage consumer social app built around a deeply human behaviour — our curiosity to know what people really think.
We're looking for a consumer-obsessed brand and growth builder to help take Tobbo from 0→1.
What You'll Own
- Shape Tobbo's positioning, brand voice and cultural identity.
- Understand young consumers deeply and turn insights into ideas, campaigns and growth experiments.
- Create launch campaigns and social ideas people genuinely want to talk about and share.
- Drive organic growth through content, creators, communities, campuses and unconventional distribution.
- Stay close to real users — talk to them, understand their behaviour and turn insights into action.
- Experiment with ways to turn attention → product adoption → sharing → retention.
Who We're Looking For
Someone who understands consumer psychology, brand building, internet culture and organic growth — and can turn that understanding into execution.
You should be comfortable thinking from first principles, bringing original ideas and building without an existing playbook.
Experience with consumer internet, social apps, creator platforms, youth brands or strong B2C consumer brands is highly relevant.
This is not a B2B, SEO, performance-marketing or traditional social-media-management role.
Interested?
Send your resume/portfolio to 📩 jointobbo@gmail.com or share it directly with us on LinkedIn.
If you've built a consumer brand, launched a campaign or grown a product you're proud of, show us what you did and what you personally owned.
Thanks — we look forward to hearing from you.
Team Tobbo
Click on Apply to know more.
