Fluidscapes Consultants
Website:
fluidscapes.in
Job details:
Job Description
Role Overview
The Brand Strategist & Communications Specialist plays a key role in translating brand direction into clear, compelling, and consistent communication across all brand touchpoints. This role acts as a crucial bridge between the brand strategy team and the creative function—bringing brand ideas to life through content, messaging, and visual expression. It ensures that all communication assets align with the brand’s values, tone, and positioning, while also supporting quality and consistency in execution.
Key Responsibilities
1. Brand & Communication Strategy Development with Quality Stewardship
- Co-develop brand positioning, communication frameworks, and content strategies in alignment with the brand vision.
- Own the translation of strategy into creative briefs, messaging guidelines, and storytelling structures.
- Review all communication assets—verbal and visual—for alignment, consistency, tone, accuracy, and strategic intent before deployment.
- Act as the final filter for quality assurance, ensuring every brand output meets high creative and strategic standards.
2. Cross-functional Collaboration
- Work closely with the brand team to shape communication that reflects strategic objectives.
- Act as a bridge between the brand strategy and the creative execution process.
- Deliver clear, structured briefs and provide continuous feedback to ensure the creative output meets strategic and brand goals.
3. Consistency Across Touchpoints
- Ensure the brand’s messaging and visual identity remain consistent across all touchpoints—digital, print, social, spatial, and more.
- Conduct internal QA checks across design and content to verify tonal, visual, and brand accuracy.
- Maintain and enforce brand guidelines during asset development and rollout.
4. Communication Performance Monitoring
- Track the effectiveness of communication initiatives and campaign performance.
- Analyse engagement and outcome data to refine messaging and execution strategies.
- Document learnings post-campaign to guide future brand communication improvements.
5. Research
- Conduct research on category trends, audience preferences, and communication formats.
- Integrate relevant observations and benchmarks to strengthen communication output and creative direction.
Job Requirement
Required Skills & Competencies
Brand Communication-Strong copywriting, storytelling, and messaging architecture.
Strategic Translation-Ability to convert strategic direction into impactful brand narratives.
Quality Focus-Detail-oriented eye for verbal and visual brand consistency.
Cross-functional-Collaboration effective coordination between brand and creative functions.
Time Management- Structured workflow planning and deadline discipline.
Research Awareness-Contextual knowledge of category dynamics and content landscape
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