Website:
brixconsultants.com
Job details:
Job Title: Manager – Business Development (Doctor Referral )
Department: Business Development & Marketing
Location: Pondicherry, Salem, Tirunelveli, Hyderabad, Kochin
Reports To: Chief Business Development Officer
Position Overview:
The Manager – Business Development (Doctor Referral Role) will be responsible for establishing and strengthening referral networks with Gynecologists, General Practitioners, and Hospitals across Tamil Nadu to enhance patient inflow to the fertility centers. The role focuses on relationship management, referral growth, territory development, and implementing effective marketing outreach activities that align with the organization’s fertility service objectives.
Key Responsibilities:
1. Doctor Referral Network Development
- Identify, engage, and build long-term relationships with Gynecologists, Obstetricians, General Physicians, and other medical practitioners for patient referrals.
- Conduct regular visits to clinics and hospitals to promote fertility services and establish collaboration programs.
- Organize CME programs, medical workshops, and awareness sessions for referring doctors.
- Maintain a systematic database of all referring doctors and monitor referral trends.
2. Territory & Business Growth Management
- Develop and execute referral-based business plans for assigned territories in Tamil Nadu.
- Ensure consistent growth in patient referrals and revenue generation from each territory.
- Monitor market trends, competitor activities, and feedback to plan strategic interventions.
- Identify new potential referral zones and unexplored markets within the state.
3. Relationship & Communication Management
- Act as the key point of contact between fertility centers and referring doctors.
- Maintain regular communication and follow-up with referral doctors to ensure service satisfaction.
- Resolve referral or service-related issues promptly through coordination with internal departments.
- Ensure timely communication of treatment updates to referring doctors when required.
4. Marketing & Promotional Activities
- Support and coordinate local marketing campaigns, medical camps, and public awareness programs.
- Collaborate with the marketing team to create and distribute promotional materials tailored for doctors.
- Represent the organization at medical conferences, events, and community programs.
5. Reporting & Coordination
- Prepare monthly reports on referral performance, revenue contribution, and field activities.
- Provide inputs to the management team for strategic planning and territory budgeting.
- Coordinate with operations, patient care, and marketing teams for smooth execution of business plans.
Key Skills & Competencies:
- Strong interpersonal and relationship management skills.
- Good understanding of fertility, IVF, and women’s health services.
- Excellent communication, negotiation, and presentation skills.
- Proactive field approach with strong market knowledge of Tamil Nadu.
- Target-driven with the ability to achieve monthly and quarterly business goals.
- Proficiency in Tamil and English (spoken & written).
Benefits: Additional allowances will be provided as per company policy.
Educational Qualification:
- Graduate / Postgraduate in Science, Healthcare, or Business Administration.
- MBA / PGDM in Marketing or Healthcare Management preferred.
Experience:
- Minimum 6–12 years of experience in Doctor Referral Marketing / Business Development in Fertility, IVF, Diagnostics, or Hospital Industry.
- Proven experience managing multi-district referral networks within Tamil Nadu.
Key Performance Indicators (KPIs):
- Increase in monthly doctor referrals and patient conversions.
- Retention and satisfaction rate of referring doctors.
- Territory-wise growth in patient inflow and revenue.
- Number of CME / medical engagement programs conducted.
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