B2B Marketing Specialist (ABM)
Accelon Consulting
- Location
- Bengaluru, Karnataka, India
- Job type
- Full-time
Required skills
- communication skills
- CRM
- demand generation
- digital marketing
- marketing automation
- marketing campaigns
- marketing operations
- project management
About the role
Website:
accelonconsulting.com
Job details:
Job Description
- Support planning, execution, and optimization of integrated campaigns across APAC in collaboration with Field Marketing.
- Manage campaign and events timelines, deliverables, and dependencies with field marketing to ensure programs launch on time and to a high standard.
- Coordinate with internal creative, content, digital, marketing operations, and external agency teams to deliver campaign assets.
- Support audience segmentation and campaign setup in relevant marketing platforms.
- Maintain campaign calendars and provide visibility into upcoming APAC marketing activities.
- Ensure campaigns follow brand and marketing governance requirements across APAC markets.
Requirements
Must-Have:
- 3-5 years of B2B marketing experience in demand generation, integrated campaigns, field marketing, digital marketing, or ABM.
- Experience executing multi-channel marketing campaigns from planning through launch, measurement, and optimization.
- Understanding of B2B marketing principles and how marketing contributes to pipeline.
- Experience partnering with sales teams and supporting sales-aligned marketing programs.
- Strong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
- Comfortable working with campaign data and using performance insights to make recommendations.
- Strong written and verbal communication skills.
Nice-to-Have:
- Experience with marketing automation.
- Experience with CRM.
- Experience with digital marketing platforms.
Click on Apply to know more.
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