Website:
koda.co.in
Job details:
Job Title: B2B Content Specialist
Location: Bangalore
Job Type: Full-time/Work From Office
Experience: 4-5 years in content marketing (past experience with B2B/SaaS is a must)
Role Overview
We’re looking for a strategic and hands-on Content Marketing Specialist who can join our team and shape our content engine. The role includes creating original content and repurposing high-impact assets that attract, convert, and retain B2B audiences. If you have written White papers, E-Book, Tech Documents and Case Studies then this role is for you.
If you have written only social media content then this role is not for you.
ONLY CANDIDATES BASED IN BANGALORE SHOULD APPLY
IF YOUR CONTENT CREATION SKILL IS RESTRICTED TO AI THEN THIS ROLE IS NOT FOR YOU
Key Responsibilities
- Develop and manage the content calendar aligned with marketing and business objectives.
- Strong understanding of tech products and services and ability to do a thorough research.
- Write, edit, and optimize a variety of content types, including blog posts, case studies, white papers, email campaigns, landing pages, and video scripts.
- Own messaging consistency and content quality across all channels and touchpoints.
- Partner with subject matter experts to create authoritative, solution-oriented content.
- Use SEO best practices to increase visibility and organic traffic.
- Analyze content performance and continuously refine strategy based on insights.
- Support campaigns with tailored content for different funnel stages (TOFU, MOFU, BOFU).
- Repurpose long-form content into snackable formats (eBooks, infographics, LinkedIn posts).
- Able to juggle multiple content assets in a day.
Requirements
- 4-5 years of experience in content marketing, with a focus on B2B or SaaS.
- Exceptional research, writing and editing skills with a knack for simplifying complex topics.
- Strong understanding of SEO, buyer personas, and SaaS customer journeys.
- Experience using content tools like Semrush, Ahrefs, Grammarly, CMS platforms, and Google Analytics.
- Ability to work independently, manage deadlines, and prioritize in a fast-paced environment.
Qualifications
- Proficiency in Communication and strong interpersonal skills to collaborate with teams and engage with clients effectively.
- Strategic thinking skills with expertise in Marketing Strategy and Sales enablement to create impactful campaigns.
- Passion for B2B marketing with a preference for candidates experienced in the Tech and SaaS industries.
- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
Company Description
KODA is a full-funnel digital marketing agency that specializes in serving B2B Tech and SaaS companies worldwide. Known for challenging conventional approaches, Koda is dedicated to finding innovative, tailored solutions that deliver measurable results. With a unique perspective on modern marketing, the team at Koda combines creativity and strategy to address complex challenges.
To Apply
- Please submit your resume, portfolio/samples of B2B or SaaS content work, and a brief note on why you’re a fit for this role to nitasha@koda.co.in
Click on Apply to know more.
