Marmeto
Website:
marmeto.com
Job details:
Location: Bengaluru, Karnataka (On-site / Hybrid)
Job Type: Full-time
Experience: 4+ Years in B2B SaaS / E-commerce Content Marketing
Target CTC: ₹10,00,000 – ₹12,00,000 LPA
About the role:
We are looking for an experienced, high-ownership Growth Content Marketer to drive content-led growth across our SaaS product portfolio, from product positioning and organic acquisition to founder-led distribution, launches, and conversion. In this mid-level role, you will move beyond writing traditional long-form articles from scratch.
Instead, you will take ownership of scaling our AI-assisted content workflows, optimizing conversion funnels, and building high-impact assets that turn organic web traffic into active app subscribers.
Working closely with our product and tech team, you will drive the strategy and execution behind our content engine, blending SEO, messaging, and AI operations to scale our reach efficiently.
Core Responsibilities
1. AI-Native Content Operations
- Create, edit, refine, and polish monthly batches of content with the help of AI, ensuring strong brand voice, technical accuracy, and readability.
- Inject real-world e-commerce use cases, product screenshots, step-by-step UI guides, and media into content.
- Embed high-intent Calls-to-Action (CTAs) and user-acquisition loops within articles, social media posts, third-party listings, web pages, and across social media.
2. Funnel & Messaging Optimization
- Write and structure landing page copy, feature breakdown pages, and blog funnels to drive app installs and trial signups.
- Build competitor comparison pages, migration guides, and product messaging assets to capture high-intent search traffic.
- Draft copy for in-app promotion banners and lifecycle email sequences to cross-sell products across our portfolio.
3. Distribution & Repurposing
- Create and distribute original and repurposed content across LinkedIn, X, email, communities, newsletters, and other relevant channels, adapting the story and format for each audience.
- Maintain a consistent content publication schedule without compromising quality or technical accuracy.
4. SEO & Performance Tracking
- Perform keyword research, structure internal linking, and ensure on-page SEO best practices using Search Console and Ahrefs/Semrush.
- Track organic traffic, social-media traffic, reader-to-trial conversion rates, and keyword performance in Google Analytics (GA4) to refine messaging strategies.
Key Requirements
- Product Alignment: Experience working closely with product teams to deeply understand software mechanics and turn feature updates into engaging marketing assets.
- 4+ Years of Experience: Proven track record as a Content Marketer or Growth Specialist in a B2B SaaS or E-commerce setting.
- Domain Understanding: Strong familiarity with the Shopify e-commerce ecosystem (Shopify, online store operations, software mechanics, and key growth metrics).
- AI Tool Mastery: Hands-on experience using modern AI tools (ChatGPT, Claude, Octalens, HeyGen, etc.) to accelerate research, editing, and graphic creation.
- Copywriting & SEO Fundamentals: Deep understanding of search intent, on-page SEO, keyword and keyword density, lead & demand generation, and persuasive writing.
- Analytics Stack: Practical experience analyzing content performance using Google Analytics (GA4), Search Console, and SEO tools (Ahrefs or Semrush).
- High Ownership: Ability to take full accountability for content deliverables, traffic targets, and user acquisition goals in a fast-paced environment.
What we offer:
- Compensation: ₹10,00,000 – ₹12,00,000 LPA.
- Autonomy: Direct ownership of organic growth strategy across a live portfolio of SaaS products.
- Modern Tech Stack: Access to premium AI tools, SEO suites, and design software to maximize output velocity.
Click on Apply to know more.
