SpazioLiv
Website:
spazioliv.com
Job details:
Company Description SpazioLiv is a home interior design company founded in 2014 in Baner-Balewadi, Pune, Maharashtra, with a vision to reshape lifestyles through innovative, exquisite home designs. Established by two passionate founders, the company focuses on creating personalized, high-quality interiors that reflect each client’s aspirations. SpazioLiv has successfully delivered a wide range of residential projects and built a reputation for design excellence and attention to detail. With over 250 satisfied customers, the company continues to grow with a global outlook and strong commitment to customer satisfaction.
Role Description The ATL / BTL professional will plan and execute integrated marketing campaigns that build brand awareness and drive customer engagement for SpazioLiv’s interior design services. Responsibilities include developing above-the-line (ATL) strategies such as print, outdoor, and digital advertising, as well as below-the-line (BTL) activities like events, in-store promotions, partnerships, and local activations. The role involves coordinating with design, sales, and vendor teams to ensure campaigns are aligned with brand positioning, delivered on time, and within budget. The ATL / BTL professional will also track performance metrics, prepare reports, and recommend improvements to maximize campaign impact. This is a full-time, on-site role based in the Pune Division.
Qualifications
- Experience in ATL activities such as print ads, outdoor media, and mass-market campaigns, with the ability to plan and manage media budgets.
- Experience in BTL marketing including local events, in-store promotions, partnerships, and experiential campaigns, ideally in home interiors or lifestyle sectors.
- Strong skills in marketing planning, brand positioning, and campaign execution, with an understanding of integrated marketing strategies.
- Ability to analyze campaign performance, interpret data, and prepare clear reports with actionable recommendations.
- Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate across design, sales, and vendor teams.
- Strong organizational and time-management skills, with attention to detail and the ability to handle multiple projects simultaneously.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a postgraduate qualification or specialization in advertising or brand management is an advantage.
- Prior experience in interior design, real estate, lifestyle, or related consumer-facing industries is preferred.
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