Uplers
Website:
uplers.com
Job details:
Experience: 1.00 + years
Salary: INR 300000-500000 / year (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Hybrid ()
Placement Type: Full time Permanent Position
(*Note: This is a requirement for Uplers)
What do you need for this opportunity?
Must have skills required:
Site Merchandiser, E-commerce Merchandiser, Onsite Merchandiser, Email Marketing, Outbound marketing
Uplers is Looking for:
Role Summary:
The Associate Site Merchandiser for the Amazon Business India Growth Marketing team will play a pivotal role in driving organic b2b acquisitions, optimizing business.amazon.in pages, and supporting outbound customer engagement across email and outbound. This role demands high ownership, bias for action, willingness to learn and be curious, and the ability to invent and simplify on a daily basis.
You will collaborate with cross-functional teams including marketing, product, design, and analytics to deliver measurable improvements in b2b acquisition, page performance, and campaign effectiveness.
Key Responsibilities:
SEO Execution:
- Own the creation, merchandising, and optimization of information and category pages on business.amazon.in
- Conduct weekly audits of page experience, Core Web Vitals, and crawl health; flag and resolve issues proactively
- Monitor organic traffic trends and keyword rankings; prepare weekly SEO updates for WBR
- Collaborate with the agency and engineering teams to implement technical SEO improvements (schema markup, sitemap updates, canonical tags)
- Maintain a tracker of all SEO experiments, outcomes, and learnings
- meta-tag management, and internal linking strategy
- Conduct A/B tests on page layouts, CTAs, and content to improve conversion rates and engagement
- Coordinate with design and creative teams to produce high-quality visual assets for pages
- Maintain a page calendar to ensure timely updates for topical events, promotions, and product launches
- Maintain details of expenses incurred on SEO
Outbound Marketing (Email and Push)
- Plan, execute, and track performance of outbound campaigns across email, push notification, and WhatsApp channels
- Identify segmentation and personalization opportunities to improve outreach effectiveness
- Own campaign calendar and ensure on-time deployment of all scheduled communications
- Draft and bar-raise creative copy and templates; ensure messaging is consistent, engaging, and aligned with brand guidelines
- Monitor campaign KPIs (open rate, CTR, conversion, unsubscribe rate) and provide weekly performance analysis
Basic Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 1–3 years of experience in digital marketing, site merchandising, SEO, or e-commerce operations
- Strong understanding of SEO fundamentals — on-page optimization, keyword research tools (Google Search Console, SEMrush, Ahrefs, or similar)
- Proficiency in Excel/Google Sheets and comfort working with data and metrics
- Solid communication skills — ability to write clear, compelling copy and present data-driven updates
- Self-driven with demonstrated ability to manage and prioritize multiple workstreams independently
Preferred Qualifications
- Experience in B2B e-commerce or marketplace marketing
- Exposure to SQL for querying data and deriving campaign/page insights
About The Team
You will be joining the Amazon Business India Growth Marketing team — a data-driven group with high ownership, bias for action, and a culture of continuous learning and innovation on behalf of customers. The role is best suited for someone excited to work on new ideas, who appreciates challenges, and is looking for a position with significant career growth opportunity.
Our team operates at the intersection of product, analytics, and customer engagement, building scalable marketing solutions that power business customer acquisition and retention across India.
How to apply for this opportunity?
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
Click on Apply to know more.
