Unolo
Website:
unolo.com
Job details:
About the Role
We are looking for a driven and organized Sales Development Representative (SDR) to manage and qualify incoming sales leads and convert them into qualified sales opportunities.
Your primary responsibility will be to own incoming leads from the moment they enter the sales pipeline — contacting prospects quickly, understanding their requirements, qualifying the opportunity, scheduling product demonstrations, and consistently following up to move prospects through the sales process.
You will act as the first point of contact for prospective customers and play an important role in ensuring that genuine opportunities do not get lost due to delayed responses or inadequate follow-up.
Key ResponsibilitiesIncoming Lead Management – Primary Responsibility
- Handle incoming leads generated through the website, marketing campaigns, referrals, WhatsApp, calls, partnerships, and other lead-generation channels.
- Contact new leads promptly and ensure defined response-time SLAs are consistently met.
- Conduct initial discovery calls to understand the prospect's company, current processes, pain points, requirements, and reason for evaluating the product.
- Qualify leads based on defined criteria such as customer profile, use case, company size, requirement, decision-making process, urgency, and buying intent.
- Identify the relevant decision-makers and stakeholders involved in the purchase.
- Clearly communicate the product's core value proposition and determine whether there is a potential fit.
- Schedule product demonstrations with qualified prospects and coordinate with the relevant sales team member.
- Ensure prospects attend scheduled demos through confirmations, reminders, and rescheduling where required.
- Conduct persistent and structured follow-ups with prospects through calls, WhatsApp, email, and other appropriate channels.
- Re-engage leads that have gone cold or have stopped responding.
- Maintain complete and accurate records of every lead, interaction, follow-up, qualification status, and next action in the CRM.
- Ensure no qualified lead is lost because of missed follow-ups or poor lead management.
- Provide clear context and qualification notes when handing qualified opportunities to the salesperson responsible for closing the deal.
Outbound Prospecting – Secondary Responsibility
When inbound lead volumes permit, the SDR will also support new business generation by:
- Researching and identifying potential target companies.
- Identifying relevant decision-makers within target accounts.
- Conducting outbound prospecting through phone, email, LinkedIn, WhatsApp, and other appropriate channels.
- Qualifying outbound prospects and scheduling meetings or product demonstrations.
- Following up with prospects until they are qualified, disqualified, or moved into a nurture pipeline.
What We're Looking For
- 1–3 years of experience in B2B sales, inside sales, business development, telesales, or SaaS sales.
- Strong verbal and written communication skills.
- Comfortable speaking with business owners, operations teams, HR teams, and senior decision-makers.
- Strong questioning and listening skills with the ability to understand a prospect's actual business problem.
- Excellent follow-up discipline — you should be comfortable contacting a prospect multiple times across different channels.
- Ability to differentiate between genuine sales opportunities and low-intent enquiries.
- Organized and capable of managing a large number of leads simultaneously without losing track of follow-ups.
- Comfortable working with defined targets and conversion metrics.
- Familiarity with CRM systems and sales tools is preferred.
- Professional communication skills in English and Hindi; additional languages are an advantage.
Career Growth
Strong performers can progress into roles such as Senior SDR, Account Executive, Business Development Manager, or Sales Manager, based on performance and demonstrated ability to manage the sales process.
Click on Apply to know more.
