Associate General Manager - Interior Sales
Brigade Group
- Location
- Bengaluru East, Karnataka, India
- Job type
- Full-time
Required skills
- competitive intelligence
- CRM
- customer journey
- forecasting
- GTM
- marketing plans
About the role
Brigade Group
Website:
brigadegroup.com
Job details:
Key Responsibilities
- Sales Ownership - Revenue, Margin & Forecasting
- Own the sales function for the interiors vertical
- Enforce discounting and scope-accuracy discipline so that what's promised at sale is what's delivered
- Build monthly, quarterly & annual forecasting discipline eyeing for accuracy
- Team Leadership – Building, Grooming & Retaining talent
- Build, lead & develop teams across cities and hierarchies
- Build a structured capability development framework for teams; addressing a long-standing gap in the industry
- Build a culture of fairness, transparency, and process discipline
- Driving Consultative selling at Scale
- Redesign the sales pitch and customer journey around consultative & emotionally intelligent selling
- Personally engage with strategic accounts (critical customers)
- Continuously pilot new sales approaches, formats, and experiential engagements
- Create space within the team for experimentation, run & evaluate pilots honestly & scale what works
- Funnel performance & Digital Sales Enablement
- Build and continuously improve the conversion funnel, with stage-wise ownership
- Aim for 100% CRM data hygiene
- Drive adoption of tech enabled Sales tools for improved experience & conversions
- Own Customer Experience
- Establish a quarterly feedback loop translating customer objections/feedback
- Develop strategies for repeat business. Own VOC (Voice of Customer) process
- Develop differentiated GTM and promotional strategies for different type of projects
- Partner with Marketing on campaigns, offers & co-create project wise marketing plans to drive footfall and conversions
- Build for Scale: Market Resilience & Cyclical Navigation
- Build playbooks for sustaining performance during low-sentiment periods
- Architect and scale new value-added category lines as a lever for AOV expansion and revenue diversification
- Competitive & Cross-Industry Benchmarking
- Maintain ongoing competitive intelligence on direct interiors competitors
- Actively study and adapt best practices from cross-industry
Experience & Qualifications
- 14+ years of dedicated experience in the home interiors / furniture / real estate-adjacent industry , with strong working knowledge of interior products, materials, project execution dynamics, Lifestyle trends and customer expectations
- Total work experience of approximately 15+ years , with significant time in a sales leadership capacity carrying full function accountability
- Proven experience of leading sales teams of 20 ~ 40 members across multiple levels
- Demonstrated track record of grooming & developing a winning team
- Strong analytical orientation - comfortable with funnel data, conversion analytics, cohort analysis, and translating data into action
- Experience working across both premium and affordable project segments
- Exposure to or genuine curiosity about luxury/consultative selling models from other industries will be a strong plus
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