United States Artificial Intelligence Institute
Website:
usaii.org
Job details:
This opportunity is on a full-time basis and is for Social Media professionals who are looking to learn
and gain exposure to global digital marketing and social media management practices in the EdTech
industry.
Edtechdigit Innovations is looking for passionate Social Media professionals to join its fast-growing
EdTech startup. The EdTech industry is projected to grow from USD 194.6 billion in 2022 to
approximately USD 452.4 billion by 2028. If you are passionate about building online communities,
increasing brand visibility, and driving business growth through social media, we'd love to hear from
you.
As an Associate – social media, you will be responsible for managing and optimizing the organization's
social media presence across multiple platforms. You will create and execute content strategies,
improve audience engagement, grow followers organically, and collaborate with cross-functional teams
to strengthen the brand's digital presence.
Job Responsibilities
• Develop and execute Social Media Optimization (SMO) strategies to improve brand visibility
and engagement.
• Create, manage, and maintain the monthly social media content calendar.
• Plan, schedule, and publish content across LinkedIn, Facebook, Instagram, X (Twitter), YouTube,
and other social media platforms.
• Work closely with content writers, graphic designers, and the marketing team to develop
engaging and high-quality social media content.
• Increase organic followers, reach, impressions, and engagement across all social media
platforms.
• Generate organic B2B leads through social media campaigns and community engagement.
• Monitor social media trends, competitor activities, and industry best practices to identify
growth opportunities.
• Manage audience interactions by responding to comments, messages, and inquiries in a timely
manner.
• Track social media performance using analytics tools and prepare weekly/monthly performance
reports with actionable insights.
• Ensure brand consistency across all social media channels and marketing campaigns.
• Support employer branding, product launches, webinars, events, and promotional campaigns
through social media.
Qualification
• Bachelor's degree in marketing, Mass Communication, Journalism, Business Administration, or
related field.
• 2–3 years of experience in Social Media Management, Social Media Optimization (SMO), or
Digital Marketing.
• Hands-on experience managing business social media platforms such as LinkedIn, Facebook,
Instagram, X (Twitter), and YouTube.
• Experience in developing social media calendars, creating engaging content, and executing
organic growth strategies.
• Ability to collaborate with content writers, graphic designers, and marketing teams to create
impactful campaigns.
• Knowledge of social media analytics, scheduling tools (Meta Business Suite, Buffer, Hootsuite,
etc.), and performance reporting.
• Strong communication, creativity, and analytical skills with the ability to drive audience
engagement and organic lead generation.
Click on Apply to know more.