Cavli Wireless
Website:
cavliwireless.com
Job details:
Job Title: Associate – Brand Communications
Location: Kochi, Kerala
Experience: 3–5 Years
Job Summary
The Associate – Website Design, UI/UX & Graphic Design at Cavli Wireless will support the comprehensive revamp and continuous improvement of the company’s digital presence by creating intuitive, responsive, and visually engaging web experiences. This role requires a hybrid creative who can seamlessly bridge the gap between structured UI/UX design and high-impact graphic design. The ideal candidate combines research-driven design thinking with a modern, forward-looking workflow, actively leveraging AI tools to accelerate productivity, creativity, and project execution.
Key Responsibilities
Website Design & UI/UX (Revamp Focus)
- Design responsive, user-centric website pages, landing pages, and digital experiences aligned with Cavli’s brand identity and technical goals.
- Develop wireframes, user flows, high-fidelity designs, interactive prototypes, and reusable design components to streamline the website revamp process.
- Prepare developer-ready designs, precise specifications, and assets, collaborating closely with engineering teams to ensure smooth handoff and robust design quality assurance (QA).
- Improve website navigation, information architecture, content hierarchy, and web accessibility to optimize the overall user journey.
- Analyze website analytics, heatmaps, and user feedback to identify friction points and implement data-driven design optimizations.
- Create and maintain reusable UI components, design libraries, and digital design systems.
- Collaborate with developers to ensure designs are implemented accurately and responsively.
Graphic Design & Branding
- Create high-quality B2B marketing creatives, social media assets, corporate presentations, brochures, infographics, and other digital collateral to support branding and marketing initiatives.
- Maintain strict visual consistency across all web and marketing assets through the precise application of typography, grid systems, color theory, and established brand guidelines.
- Conduct competitor research, visual audits, and industry benchmarking to keep Cavli’s marketing materials and brand aesthetics modern and competitive.
- Develop visual concepts for product launches, thought-leadership campaigns, webinars, exhibitions, and corporate communications.
- Support booth graphics, signage, product displays, event branding, and presentation materials.
- Manage multiple design projects while ensuring quality and adherence to deadlines.
AI-Assisted Design & Workflow Automation
- Actively leverage AI-powered tools for design exploration, rapid prototyping, mood boarding, asset generation, and workflow automation.
- Utilize AI engines to assist in research, competitive benchmarking, design documentation, and initial content ideation.
- Evaluate, refine, and polish AI-generated outputs to guarantee absolute originality, pixel-perfect accuracy, and alignment with Cavli's strict brand guidelines.
- Stay at the forefront of the industry by continuously identifying, testing, and adopting new AI technologies that improve design team efficiency and output quality.
Qualifications
- Bachelor’s degree in Design, Visual Communication, Multimedia, Human-Computer Interaction, or a related field (equivalent practical experience will be considered).
- 2-3 years of professional experience in a role handling website design, UI/UX design, and digital graphic design.
- A strong portfolio showcasing two distinct pillars: 1) live, responsive web design/UI projects, and 2) clean, corporate marketing graphics.
- Excellent communication and cross-functional collaboration skills, with the ability to articulate design decisions clearly to both developers and marketing stakeholders.
Preferred Technical Skills
- Advanced proficiency in Figma (specifically components, auto-layout, and prototyping) and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Deep understanding of responsive design, web grid systems, typography, and web accessibility standards (WCAG).
- Practical knowledge of developer handoff protocols and design QA processes.
- Familiarity with how web design influences SEO and conversion rate optimization (CRO).
- Hands-on experience with user behavior tools (e.g., Hotjar, Microsoft Clarity) and Google Analytics.
- Experience in using AI tools (e.g., Midjourney, Adobe Firefly, ChatGPT, Gemini, Claude, Canva AI) to augment daily research, design, and project workflows.
- Experience developing and maintaining design systems, reusable UI components, style guides, templates, and brand libraries.
Interested candidates can share their resumes to nigha.k@cavliwireless.com or careers@cavliwireless.com.
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