Website:
homecredit.co.in
Job details:
Summary
Own the planning and execution of digital and social media communication strategies that support business growth. This role focuses on building strong brand visibility, engagement, and performance across digital channels through data‑driven execution, efficient operations, and consistent brand storytelling.
Job Responsibilities
- Build, plan, and implement an integrated digital marketing and social media strategy aligned with brand and business objectives; manage execution and optimization.
- Manage and oversee digital marketing and social media channels including LinkedIn, Instagram, X (Twitter), YouTube, and paid media platforms; track ROI and KPIs.
- Prepare and manage allocated digital marketing budgets; ensure efficient media utilization and cost optimization.
- Oversee and manage all company social media accounts, ensuring consistent brand tone, compliance, and publishing cadence.
- Suggest and implement initiatives to improve the quality, relevance, and effectiveness of online and social content.
- Track, analyze, and measure social media and digital performance metrics; prepare periodic performance dashboards and reports.
- Research competitor activity, category trends, and platform best practices; provide actionable recommendations for improvement.
- Keep abreast of industry, market, and platform trends to continuously enhance digital marketing effectiveness.
- Identify trends and insights from campaign data and customer behavior; optimize digital spends and performance based on insights.
- Evaluate end‑to‑end customer experience across multiple digital channels and touchpoints; design, build, and maintain strong social media presence.
- Collaborate closely with creative, social media, and digital media agencies for campaign planning, execution, and performance reviews.
- Translate brand strategies into digital and social media brand plans, positioning, and execution frameworks
- Oversee digital marketing and advertising activities to ensure alignment and consistency with brand and product strategies.
- Monitor product communication, distribution, customer feedback, and consumer reactions across digital and social channels.
- Ensure brand safety, reputation management, and compliance with regulatory and platform guidelines.
Desired Profile
- MBA or Post‑Graduate degree in Marketing, Communications, or a relevant discipline (preferred).
- 4–6+ years of relevant marketing experience in FMCG, Telecom, BFSI/NBFC, Consumer Internet, or large agency environments.
- Demonstrated strong commercial acumen with the ability to link digital activity to business outcomes.
- Strong experience in digital marketing communications and execution, including:
- Brand communication planning
- Social media management and community engagement
- Influencer and content‑led marketing
- Digital media strategy and performance optimization
- In‑depth knowledge of major social media platforms, digital media ecosystems, best practices, and website analytics tools.
- Hands‑on exposure to digital advertising platforms (Meta, Google, YouTube, LinkedIn) and performance metrics (CPC, CPCV, CPL, engagement, reach).
Who should join
- Professionals who understand the business beyond marketing and sales and have worked in matrix and functionally structured organizations.
- Experience driving tangible business results through brand plan development, qualitative and quantitative research, and digital initiatives.
- Exposure to new product or service launches and integrated communication planning.
- Demonstrated success in fast‑paced, evolving, and ambiguous business situations.
- Strong presentation and communication skills, with the ability to engage effectively with customers, senior leadership, agencies, and cross‑functional internal stakeholders.
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