Cureayu
Website:
cureayu.com
Job details:
About CUREAYU
CUREAYU is an Ayurvedic health brand for Indians 45+ who are managing real conditions — kidney health, blood sugar, joint pain, digestion, sleep. Not a wellness lifestyle brand. Our customers come to us after other things haven't worked, and they stay because our formulations do.
What this role actually is
You will not be making generic wellness posts.
You'll be building content for an audience most brands ignore: 50, 55, 60-year-olds dealing with a diagnosis, reading every ingredient label, and deciding whether to trust us. Writing for them is a real skill. Getting them to stop scrolling is harder than chasing Gen Z trends — and far more valuable to learn.
You'll sit inside the marketing team, work directly with the founder, and see exactly how content turns into revenue. You bring the ideas, the hooks, and the raw material.
What you'll do
- Ideate content, daily. Reel concepts, carousel angles, story ideas, hooks — built around real customer conditions, questions, and objections
- Write the words. Captions, hooks, on-screen text, reel scripts, WhatsApp broadcast copy — in English, Hindi, and Hinglish
- Capture raw content. Shoot product, behind-the-scenes, unboxing, and customer-story footage on your phone. Hand it to the editor
- Run the calendar. Plan, schedule, and publish across Instagram, Facebook, and YouTube — and keep it consistent, which is the whole point
- Own the comments and DMs. Respond in brand voice, spot recurring questions, and route real customer queries to the right person
- Mine testimonials. Chase down customer stories and turn them into social proof — this is one of the highest-value things you'll do here
- Study what's working. Track competitor ads, health-space creators, and trending formats. Bring us 5 ideas worth stealing every week
- Report the numbers. Weekly view of reach, saves, shares, and what actually drove enquiries
What we're looking for
- You post. A personal account, a meme page, a college page, a client's Instagram — something that shows you understand the platform from the inside, not from a course
- You can write a hook that makes someone stop. Show us, don't tell us
- You can shoot decent phone video and photos. Framing and lighting sense matters; editing skill doesn't
- Curious about health, Ayurveda, or wellness — or willing to go deep on it fast
- Organised enough to hit a posting calendar without being chased
- Available full-time, in-office in Gurugram for 4 months
Nice to have (not required): Canva, CapCut, Meta Business Suite, basic analytics, or any experience with a D2C or health brand.
You don't need: A marketing degree. Agency experience. A fancy portfolio. We care about taste, output, and how fast you learn.
What you get
- ₹8,000 – ₹12,000/month stipend
- Direct mentorship from the founder — you'll be in the room where the marketing decisions get made
- A real portfolio: content you made, live, with performance numbers attached
- Exposure to the full D2C stack — Meta ads, WhatsApp marketing, marketplace, creative testing
- Certificate + Letter of Recommendation on completion
- A full-time offer if you're good. This is the point of the internship, not a footnote
Click on Apply to know more.