Vummidi Bangaru Jewellers (VBJ)
Website:
vummidi.com
Job details:
We are looking for an Assistant Brand Manager to work closely with the luxury brand leadership team in developing and executing marketing initiatives for the launch and continued growth of a new luxury brand.
The role will support brand strategy, storytelling, campaigns, digital presence, PR and customer engagement, while ensuring initiatives are executed on time and within allocated budgets.
Key Responsibilities:
- Support the development and execution of the luxury brand marketing strategy.
- Assist in planning and executing brand launches, campaigns, events and activation.
- Develop compelling brand stories and marketing content aligned with luxury positioning.
- Coordinate with creative, media, PR and digital agencies.
- Support social media and digital marketing initiatives.
- Assist in PR activities, media interactions, influencer and brand ambassador initiatives.
- Work closely with Retail, Merchandising, Design and Visual Merchandising teams.
- Coordinate with external vendors and agencies to ensure timely execution.
- Track campaign timelines, budgets and deliverables.
- Monitor luxury market trends, consumer preferences and competitor activities.
- Contribute ideas that enhance brand desirability, customer experience and premium brand perception.
Candidate Profile:
Education:
- Bachelor's degree in Marketing, Communication, Media, Fashion Business or Fashion Communication.
- MBA preferred but not mandatory.
Behavioural Skills:
- Learning Mindset
- Impeccable Service Orientation
- Active Listening & Communication
- Accountability & Ownership
- Teamwork & Collaboration
- Attention to Detail
Experience:
- 2–4 years of relevant marketing experience in creative, premium or luxury environments.
- Experience in one or more of the following sectors is preferred:
- Luxury Retail / Hospitality
- Premium Beauty / Lifestyle Brands
- Advertising / Creative Agencies handling Luxury Clients
- Fashion / Premium Consumer Brands
Job Title: Assistant Brand Manager – Luxury
Job Function: Marketing
Job Location: Chennai, Tamil Nadu, India
Job Type: Full-time
Experience: 2–4 Years
Job Level: Assistant Manager / Manager
Reporting To: COO – Luxury
Click on Apply to know more.