Sweet Dreams
Website:
sweetdreams.in
Job details:
Location: Mumbai Department: Retail Sales_EBO
Experience: 8–12 Years’ Salary: ₹10–12 LPA
About Sweet Dreams: https://www.sweetdreams.in/
SWEET DREAMS (S D Retail Limited) is India’s premier sleepwear brand, listed on NSE under the ticker SDREAMS. With over three decades of market presence, Sweet Dreams offers comfortable, stylish, and functional sleepwear designed for modern lifestyles. The brand has a legacy of 35+ years and a growing network of Exclusive Brand Outlets (EBOs).
Role Overview
We are looking for an experienced Area Sales Manager – West to drive sales, profitability, and operational performance across the assigned EBO network. The role will primarily focus on regional sales management, store performance, team productivity, target achievement, and operational excellence, with limited involvement in new business development and store expansion.
Key Responsibilities
1. Area Sales & Target Achievement
- Drive regional sales and revenue targets across all assigned EBOs.
- Develop monthly, quarterly, and annual sales plans for the region.
- Track store-wise performance against targets and take corrective actions.
- Identify sales gaps and implement strategies to improve revenue and profitability.
- Drive like-to-like sales growth and overall regional business performance.
2. Store Performance Management
- Monitor individual EBO performance through key sales and operational metrics.
- Conduct regular store visits to evaluate sales, customer experience, VM, stock, and team performance.
- Identify underperforming stores and prepare actionable improvement plans.
- Ensure effective implementation of company sales strategies and promotional campaigns.
- Monitor store productivity, conversion, ATV, UPT, and other relevant retail KPIs.
3. Team Management & Development
- Lead, motivate, and develop Store Managers and retail sales teams.
- Set clear performance expectations and review team performance regularly.
- Coach teams on selling skills, customer service, product knowledge, and achieving targets.
- Identify training requirements and coordinate with the HR/Training team.
- Support manpower planning, recruitment, onboarding, and retention of store teams.
4. Retail Operations Excellence
- Ensure adherence to company SOPs, retail standards, and operational guidelines.
- Ensure proper implementation of VM, promotional, pricing, and customer service standards.
- Monitor stock availability, replenishment, ageing inventory, and sell-through.
- Coordinate with VM, Supply Chain, Commercial, Marketing, and HR teams to resolve operational issues.
- Ensure stores are audit-ready and compliant with company processes.
5. Business Analysis & Reporting
- Analyse daily, weekly, and monthly sales reports to identify business trends.
- Prepare regional performance reviews and action plans.
- Track key KPIs including:
- Sales & Achievement %
- Like-to-Like Growth
- Conversion %
- Average Transaction Value (ATV)
- Units Per Transaction (UPT)
- Store Productivity
- Stock Availability & Sell-through
- Inventory Ageing
- Present regional business updates and recommendations to the NSM / Retail Head.
6. Customer & Market Management
- Monitor customer trends, local competition, pricing, and promotional activities.
- Identify opportunities to improve customer acquisition and retention.
- Ensure a consistent premium customer experience across all EBOs.
- Share market insights with the leadership team for business planning.
7. Limited Expansion & Business Development
- Support the Retail Head/management team in evaluating potential locations for new EBOs.
- Provide market and sales inputs for new store feasibility.
- Support pre-opening sales planning and store launch activities.
- Coordinate with internal teams during new store openings as required.
Key Qualifications & Skills
- Bachelor’s degree in Business, Marketing, Retail Management, or a related field.
- 8–12 years of experience in retail sales management, preferably in Fashion, Apparel, Lifestyle, or Premium Retail.
- Strong experience managing multiple EBOs / retail stores and sales teams.
- Proven track record of achieving regional sales targets.
- Strong understanding of retail KPIs, sales analytics, inventory, and store operations.
- Excellent people management, coaching, and leadership skills.
- Strong analytical and problem-solving abilities.
- Excellent communication and stakeholder management skills.
- Willingness to travel extensively across the assigned region.
Key Competencies
- Regional Sales Leadership
- Target & Revenue Management
- Retail Operations
- Team Leadership & Development
- Business Analytics
- Customer Experience
- Commercial Acumen
- Problem Solving & Decision Making
- Execution & Accountability
Ideal Candidate
- The ideal candidate will be a strong retail sales leader with hands-on experience managing multiple stores, Store Managers, and large retail teams. The candidate should be highly target-oriented, commercially strong, comfortable with extensive travel, and capable of improving store productivity and regional profitability.
Email: careers@sweetdreamsindia.com
Click on Apply to know more.