Website:
cheryl.co.in
Job details:
Company Description Cheryl Enterprises Pvt. Ltd. is a diversified business group established in 1990, operating across distribution, experience-led retail, and commercial real estate leasing. With a turnover of over 450 Cr in FY 2024–25, Cheryl has become one of Kerala’s most trusted partners for leading Indian and global brands. The company’s Jaquar dealership has grown into a multi-state operation across Kerala, Karnataka, Gujarat, and Maharashtra, supported by extensive warehousing, in-house logistics, and scalable systems. Its verticals span building materials, bath fittings, electricals, laminates, appliances, kitchens, and security solutions, as well as premium retail stores and strategic commercial properties. Recognized as a Best Distributor for Jaquar and a Model Partner for Yale, Cheryl is known for long-term value creation, strong trade relationships, and commitment to excellence.
Role Description The Area Sales Manager – Jaquar Lights is a full-time, on-site role based in Kerala, India, responsible for driving sales growth and market development for Jaquar lighting products within the assigned territory. The role involves managing and expanding the dealer and retailer network, building relationships with key trade partners, and ensuring consistent achievement of sales targets and profitability. The Area Sales Manager will conduct regular market visits, identify new business opportunities, monitor competitor activities, and execute promotional and branding initiatives in alignment with company strategy. Daily tasks include sales forecasting, pipeline management, order follow-up, coordination with warehousing and logistics teams, and timely resolution of customer issues. The role also requires close collaboration with internal stakeholders for reporting, planning, product training, and implementation of channel programs.
Qualifications
- Proven experience in field sales or channel sales, preferably in lighting, electricals, or building materials, with a strong understanding of dealer and retailer networks.
- Strong skills in territory management, market development, and account relationship management, with the ability to meet and exceed sales targets.
- Ability to conduct market research, analyze sales data, prepare reports, and use insights to plan and execute sales strategies.
- Effective communication, negotiation, and presentation skills, with the ability to collaborate with internal teams and external partners.
- Comfort with using MS Office and basic CRM or sales reporting tools for planning, tracking, and documentation.
- Bachelor’s degree in Business, Marketing, Engineering, or a related field; MBA or equivalent qualification is an added advantage.
- Willingness to travel extensively within Kerala and work on-site with trade partners and customers.
- Demonstrated integrity, result orientation, and the ability to work independently in a fast-paced, growth-focused environment.
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