Finance Buddha
Website:
financebuddha.com
Job details:
Job Description: Area Head – Secured Loans (HL & LAP)
Base Location: Lucknow, Uttar Pradesh
Function: Secured Loans – Channel Acquisition & Business Development
Products: Home Loans (HL) & Loan Against Property (LAP)
Reporting to: Regional Business Head – North & Central India
Company: Finance Buddha
Role Objective
The Area Head – Secured Loans will be responsible for building, expanding, and activating the DSA/channel partner ecosystem for Home Loans and Loan Against Property across Uttar Pradesh, with a phased expansion into other North adjoining geographies.
The role will focus on acquiring and scaling high-quality DSAs, connectors, property-focused channel partners, and other sourcing relationships, enabling partner productivity, and driving secured loan disbursement growth through structured field engagement and strong local market relationships.
This is a high-impact leadership role within Finance Buddha’s secured lending expansion strategy and will play a key role in establishing a strong partner-led Home Loan and LAP sourcing ecosystem.
Key Responsibilities
1. Secured Loan Channel Partner Acquisition
· Identify, acquire, and onboard new DSAs, connectors, property consultants, and other relevant channel partners across Uttar Pradesh and assigned territories.
· Build a strong regional sourcing ecosystem specifically for Home Loans and Loan Against Property.
· Drive partner acquisition aligned with monthly onboarding, login, sanction, and disbursement targets.
· Leverage local market relationships across DSAs, property consultants, brokers, builders, and other sourcing networks to accelerate business scale.
2. Partner Activation & Productivity
· Support newly onboarded partners during early-stage setup, product understanding, and business activation.
· Enable faster movement from lead generation and login to sanction and disbursement.
· Conduct partner training on lender programs, product eligibility, customer profile fitment, documentation, property requirements, and process flows.
· Improve partner productivity through structured engagement plans, regular reviews, and market visits.
3. Secured Loan Relationship Management
· Act as the primary business owner for channel partners in the region.
· Build and maintain long-term relationships with high-performing DSAs, connectors, property consultants, and other sourcing partners.
· Provide day-to-day business support on product fitment, documentation, credit queries, property-related requirements, and process coordination.
· Resolve partner escalations and coordinate with internal processing, credit, legal, technical, and operations teams to improve turnaround time.
4. Business Growth & Portfolio Ownership
· Drive regional Home Loan and LAP disbursement targets through partner engagement and structured sourcing plans.
· Identify high-potential partners and scale their sourcing volumes through focused business plans.
· Monitor lead, login, sanction, and disbursement productivity and implement corrective actions where required.
· Build a balanced sourcing portfolio across Home Loans and LAP, while identifying opportunities for balance transfer, top-up, and other relevant secured lending propositions.
· Lead market expansion from Uttar Pradesh into adjacent North & Central India markets over time.
Key Deliverables (Success Metrics)
· Achievement of Home Loan and LAP disbursement targets.
· Monthly secured loan partner onboarding targets.
· Partner activation and productivity improvement.
· Improvement in lead-to-login, login-to-sanction, and sanction-to-disbursement conversion.
· Regional sourcing and business growth contribution.
· Expansion of high-quality DSA/channel ecosystem for HL & LAP.
· Market penetration across Uttar Pradesh and future expansion territories.
Eligibility Criteria
· 7+ years of experience in secured lending, DSA/channel sales, or sourcing ecosystem management.
· Strong experience in Home Loans and Loan Against Property.
· Hands-on experience in partner-led sourcing through DSAs, connectors, property consultants, brokers, or similar channels.
· Strong existing DSA/channel relationships in Uttar Pradesh is highly preferred.
· Proven track record of scaling partner-led Home Loan / LAP sourcing and disbursement.
· Strong understanding of secured lending products, credit processes, property/legal/technical requirements, and channel economics.
· Comfortable with frequent travel across Uttar Pradesh and neighboring states.
Ideal Candidate Background
· NBFC / Fintech secured lending channel sales teams
· Banks / Housing Finance Companies – DSA relationship and channel management
· Home Loan / LAP sourcing ecosystems
· Regional secured lending sales leadership roles
· Candidates with strong experience in Home Loans, LAP, and the DSA environment in Uttar Pradesh
Contact
joinus@financebuddha.com
HR – Chandrika | +91 78298 88084
Click on Apply to know more.
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