Website:
blumead.com
Job details:
Location: Bengaluru, Karnataka (On-site)
Employment Type: Full-time, Permanent
Experience: 2 to 4 years
Industry: E-commerce / Digital Marketing / Consulting
Functional Area: Amazon Advertising, Performance Marketing, Marketplace Marketing
About Blue Meridian Advisory
Blue Meridian Advisory is a founder-led e-commerce growth firm built by three ex-Amazon leaders who created the category, compliance, and seller growth systems that Amazon's best sellers run on. We bring that same operating discipline to mid-market consumer brands, running their growth across marketplaces, quick commerce, and D2C as one connected business.
Between us, we have more than 21 combined years inside Amazon and oversight of over $2B in business oversight across five global markets. We are neither a traditional agency nor a consultancy; we embed within our clients' businesses to shape strategy, own execution, and scale growth, with commercial models tied directly to client performance. We are early-stage and fast-moving, which means you work directly with the founders, you see the whole picture, and the work you do shows up in the numbers quickly.
About the Role
This is an Amazon-led performance marketing role. The majority of your time goes to Amazon advertising across live client accounts, where you take ownership from day one. The rest covers Google and Meta campaigns for our D2C clients, working alongside the founding partners. As the team grows and we add dedicated Google and Meta capability, your focus deepens on the marketplace side, so the trajectory here is toward marketplace advertising leadership.
You optimise backwards from unit economics, not forwards from spend. If you think in ACOS, TACoS, and contribution margin rather than impressions, you will feel at home here.
Key Responsibilities
Amazon Advertising
- Build campaign architecture from scratch across Sponsored Products, Sponsored Brands, and Sponsored Display
- Own keyword strategy, bid optimisation, and budget allocation across multiple client accounts
- Manage the ACOS and TACoS trajectory and defend agreed targets
- Run negative keyword harvesting and competitor-ASIN targeting
- Test new ad strategies and stay current with Amazon Advertising features and policies
- Collaborate with category managers, brand owners, and the creative team to align ad strategy with merchandising and business goals
- Report on what moved and why, not just what the numbers were
Google & Meta
- Plan and execute campaigns across Google Ads (Search, Shopping, Performance Max) and Meta (Facebook, Instagram) for D2C clients
- Run A/B tests on creatives, audiences, and landing pages
- Support tracking and attribution setup: GA4, Google Tag Manager, and pixels
- Analyse CAC, CTR, CVR, ROAS, and CPM across channels and deliver weekly performance reporting with clear insight
Candidate Requirements
- 2 to 4 years managing Amazon advertising at scale. If you are close to this and exceptional, we still want to hear from you
- Deep command of the Amazon Ads console and campaign mechanics
- Working knowledge of Meta Ads Manager and Google Ads; we will train you on the rest
- Experience with Amazon Seller Central or Vendor Central environments, including catalogue management basics
- Strong analytical instincts: proficiency in Excel or similar, and the ability to read data quickly and act on it
- Fluency with ACOS, TACoS, CTR, CVR, and ROAS, and what each one is telling you
- The discipline to optimise patiently rather than chase vanity metrics
- Ability to collaborate with cross-functional teams and present campaign results and recommendations clearly
Good to Have
- Hands-on GA4, GTM, and pixel or event setup experience
- Knowledge of conversion rate optimisation and funnel optimisation
- Prior experience with consumer brands or D2C businesses
- Bachelor's degree in Business, Marketing, Analytics, or a related field, or equivalent practical experience
Why This Role Is Different
- Founder access. You work directly with the three founding partners. No layers, no account managers between you and the people making the decisions.
- Real accounts from day one. You manage live Amazon accounts immediately. The learning curve is steep and the exposure is real. You will not be parked on slideware.
- A clear growth path. You start Amazon-led with cross-channel exposure, and as the team grows around you, you deepen into marketplace advertising leadership.
- Founder-led culture. We were operators before we were advisors. We care about the craft, we move on evidence, and we expect the same of you.
How We Hire
We hire on craft and character, not on keywords in a CV. Expect a direct conversation with the founders about the work you have done and the work you want to do, alongside a practical work sample. The process is quick, and you will always know where you stand.
How to Apply
Email your CV to careers@blumead.com with the subject line “Application: Amazon PPC & Performance Marketing Specialist”, or apply directly through the portal where you found this listing.
Click on Apply to know more.