Website:
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Job details:
About the Role
We are looking for a highly analytical and growth-focused Performance Marketing Manager to join the FirstClub team. In this role, you will own and optimize digital acquisition campaigns across multiple paid channels to drive customer growth, maximize marketing efficiency, and deliver measurable business outcomes.
You will work closely with cross-functional teams including Product, Analytics, Creative, CRM, and Business to execute data-driven marketing strategies that accelerate user acquisition and revenue growth.
What You'll Do
• Own end-to-end execution of performance marketing campaigns across Google Ads, Meta, and other paid acquisition channels
• Drive customer acquisition while optimizing CAC, ROAS, and overall marketing efficiency
• Monitor, analyze, and optimize campaign performance using data-driven insights
• Conduct A/B testing across creatives, audiences, landing pages, and campaign strategies to improve conversions
• Manage campaign budgets efficiently to maximize returns and achieve business goals
• Collaborate with Product, Analytics, Design, and CRM teams to improve conversion funnels and customer journeys
• Identify growth opportunities through experimentation, audience segmentation, and channel expansion
• Build performance reports and dashboards to track key marketing KPIs
• Stay updated on digital marketing trends, platform updates, and emerging acquisition channels
• Continuously recommend innovative strategies to improve campaign effectiveness and scale growth
What We're Looking For
• 2 to 5 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing
• Experience working with B2C brands, D2C companies, Consumer Internet businesses, E commerce, or Quick Commerce organizations
• Strong hands-on experience managing Google Ads, Meta Ads, and other paid acquisition platforms
• Good understanding of campaign optimization, attribution, conversion tracking, and marketing analytics
• Experience optimizing customer acquisition metrics including CAC, ROAS, CTR, CPC, and conversion rates
• Strong analytical mindset with proficiency in Excel, Google Analytics (GA4), and reporting tools
• Ability to work in a fast-paced, high-growth startup environment with strong ownership
• Excellent communication, problem-solving, and stakeholder management skills
• Bachelor's degree in Marketing, Business Administration, Engineering, or a related discipline preferred
Click on Apply to know more.