Website:
shopculture.co
Job details:
Job Title: Amazon PPC Advertising Lead
Location: Remote
Company: Shop Culture
Type: Full-time / Contract
About Shop Culture:
Shop Culture is a fast-growing brand strategy, digital marketing, and marketing technology firm specializing in e-commerce. We work with global clients such as Almo Nature, Orly, Carmex, Philips, and Emami to drive brand growth and success on platforms like Amazon, Walmart, and ULTA Beauty. As we expand, we are looking for an Amazon PPC Advertising Lead to take our clients’ advertising performance to the next level.
Job Overview:
As the Amazon PPC Advertising Lead, you will be responsible for planning, executing, optimizing, and scaling Amazon Advertising campaigns to maximize ROI for our clients. You will work closely with account managers, data analysts, and creative teams to develop ad strategies that drive sales, improve efficiency, and enhance brand visibility. This is an opportunity to lead and innovate in the fast-paced world of Amazon advertising.
Key Responsibilities:
- Develop and execute high-performing Amazon PPC strategies across Sponsored Products, Sponsored Brands, and Sponsored Display.
- Continuously monitor, analyze, and optimize campaign performance to achieve sales and profitability targets.
- Conduct deep keyword research, competitor analysis, and audience segmentation to enhance targeting.
- Manage daily bid adjustments, budget allocations, and ACoS (Advertising Cost of Sale) optimization.
- Utilize data-driven insights to create ad variations, A/B tests, and new campaign structures.
- Identify trends and opportunities within Amazon’s advertising ecosystem, including DSP and new ad formats.
- Work closely with creative teams to ensure ad assets align with performance goals.
- Provide regular reports and insights on campaign performance, highlighting key metrics and actionable takeaways.
- Stay up-to-date with Amazon Advertising updates, policies, and best practices.
- Implement automation tools and scripts to streamline campaign management and reporting.
Required Skills & Experience:
- 2+ years of hands-on experience managing Amazon PPC campaigns with a proven track record of success.
- Strong understanding of Amazon Advertising Console, campaign structure, bid strategies, and keyword match types.
- Proficiency in analyzing performance metrics such as CTR, CVR, TACoS, and ROAS.
- Experience working with bulk operations, automation tools, and third-party PPC management platforms.
- Advanced Excel/Google Sheets skills for data analysis and reporting.
- Ability to manage multiple clients and campaigns simultaneously while meeting deadlines.
- Strong analytical mindset with a focus on data-driven decision-making.
- Excellent communication and presentation skills.
- Familiarity with Amazon DSP and off-Amazon advertising (Meta, Google Ads) is a plus.
What We Offer:
- Competitive compensation based on experience and performance.
- Fully remote work with flexible hours.
- Opportunity to work with global brands and high-growth businesses.
- A collaborative and innovative work environment with ongoing learning and development.
- Performance-based bonuses and incentives.
Click on Apply to know more.
