Trade Exposition
Website:
trade-exposition.com
Job details:
Amazon Ads / PPC Manager – In-House
Location: Ahmedabad
Company: Zoci Voci
Role: Full-time, In-house
Experience: Open — capability matters more than years of experience
About the Role
We are looking for someone to take complete ownership of our Amazon advertising and help us scale sales profitably.
This is not a role where you simply maintain existing campaigns or follow an agency's recommendations.
You will be expected to understand our products, identify growth opportunities, build and test advertising strategies, analyse performance, and continuously improve how we acquire sales on Amazon.
Your primary goal will be simple:
Grow Amazon sales while building a healthy and scalable advertising engine.
What You’ll Own
- Complete management of Amazon Sponsored Products, Sponsored Brands and Sponsored Display campaigns
- Keyword research, competitor research and search-term analysis
- Campaign structure, bids, budgets and placement optimisation
- Launch strategies for new products
- Scaling campaigns for winning products
- Improving visibility and organic ranking for important keywords
- Identifying products with potential to scale
- Reducing wasted ad spend through regular search-term and campaign analysis
- Monitoring ACOS, TACoS, ROAS, CPC, CTR and conversion rates
- Balancing advertising growth with profitability
- Creating weekly/monthly performance reports with clear actions
- Working with our cataloguing and creative teams to improve listings where conversion is limiting ad performance
What We Care About
We are not looking for someone whose only goal is to achieve the lowest possible ACOS.
We want someone who understands that Amazon growth is a combination of:
Advertising + Organic Ranking + Conversion + Pricing + Reviews + Inventory + Profitability
You should be able to answer questions like:
- Which products should we scale aggressively?
- Which keywords can help us gain organic rank?
- Where are we wasting money?
- When should we accept a higher ACOS to grow?
- Why is a campaign getting clicks but not converting?
- Which new campaign or targeting strategy should we test next?
Who Would Be a Good Fit
You may be junior, mid-level or experienced — we care more about how you think and what you can execute.
You should ideally have:
- Hands-on experience with Amazon Ads / Amazon PPC
- Strong understanding of Sponsored Products
- Comfort working with Excel/Google Sheets and advertising reports
- Ability to analyse numbers and turn them into actions
- Understanding of keyword ranking and Amazon search behaviour
- A testing and experimentation mindset
- Strong ownership — you should proactively find opportunities rather than wait for instructions
Experience with Sponsored Brands, Sponsored Display, bulk operations, Amazon Brand Analytics or advertising tools is a plus.
How Success Will Be Measured
Your success will primarily be measured by:
Amazon Sales Growth • TACoS • Advertising Efficiency • Organic Growth • Contribution Margin
The objective is not simply to spend less.
The objective is to use advertising intelligently to build a larger, stronger and more profitable Amazon business.
Why Join Zoci Voci?
Zoci Voci is a personalized gifting brand with a large and continuously evolving product catalogue.
Unlike working at an agency where you may manage many unrelated accounts, here you will get the opportunity to go deep into one brand, experiment rapidly, launch products, learn from actual customer behaviour and see the direct impact of your decisions.
- If you enjoy Amazon, numbers, experimentation and figuring out “How do we sell more of this product?”, we’d love to talk.
Click on Apply to know more.
