Vibrant Publishers
Website:
vibrantpublishers.com
Job details:
POSITION: Amazon AD Specialist
Location: Borivali, Mumbai | On-site
Reports To: Director
Employment Type: Full-time
About Us:
Vibrant Publishers & Learning Limited ("Vibrant Publishers") is a leading USA independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and institutions worldwide for their clear, concise, and results-oriented content. With a focus on simplifying complex subjects, we serve the needs of today’s learners in business, technology, and test prep.
Job Summary:
We are looking for a data-driven, analytical, and detail-oriented Junior Amazon Ads Specialist to join our marketing team. This role involves setting up, managing, and optimizing pay-per-click (PPC) campaigns inside the Amazon Advertising Console to boost the visibility and sales of our book catalog. The ideal candidate has a strong grasp of e-commerce metrics and can translate search data into profitable advertising strategies.
Key Responsibilities:
A. Campaign Setup & Management:
- Launch, structure, and maintain Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for our digital and print titles (Kindle, paperbacks, hardcovers).
- Monitor daily ad spend and track budgets across different book categories to ensure optimal distribution.
- Optimize keyword bids, product targeting, and category placements to maintain a healthy Advertising Cost of Sales (ACoS) and Total Advertising Cost of Sales (TACoS).
B. Keyword Mining & Market Research:
- Perform continuous keyword research, competitor analysis, and backend search term harvesting using tools like Helium 10, Jungle Scout, or Publisher Rocket.
- Routinely identify and isolate non-converting search terms to add as negative keywords, minimizing wasted ad spend.
- Analyze trends in test preparation and academic book searches to capitalize on high-intent seasonal traffic.
C. Analytics & Performance Reporting:
- Extract and interpret daily, weekly, and monthly performance reports using advanced Amazon metrics (CTR, CPC, CVR, and ROAS).
- Prepare structured performance sheets to update management on the ROI of new book launches and backlist catalogs.
- Collaborate with the design and editorial teams to align ad keywords with optimized book descriptions, A+ content, and cover messaging.
Requirements:
- Experience: 1 to 2 years of hands-on experience directly managing campaigns within the Amazon Advertising Console.
- Freshers can catch up.
- Technical Skills: Strong data interpretation abilities with proficiency in Microsoft Excel or Google Sheets (VLOOKUP, Pivot Tables).
- Excellent attention to detail and a strong mathematical mindset for managing budgets.
- Basic understanding of how Amazon’s A9 algorithm influences book search results and metadata optimization.
- Good communication and collaboration skills to work effectively with cross-functional teams.
- Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.
- Eager to earn or maintain professional certifications in relevant skills such as Amazon Sponsored Ads, Amazon Retail, or Advanced Digital Marketing.
What We Offer:
- Competitive monthly salary in the range of ₹15,000 to ₹25,000 (in-hand) based on experience and qualifications.
- Opportunity to work with a dynamic and growing team in the educational publishing industry.
- Exposure to international markets and the chance to manage global ad portfolios.
- Professional development opportunities and support for skill certifications.
- A collaborative, inclusive, and growth-oriented work environment.
Click on Apply to know more.
