ADIDAS INDIA MARKETING PRIVATE LIMITED
Website:
adidas.com
Job details:
Purpose & Relevance
Drive Brand Strategy Across Channels- Represent and drive the brand’s seasonal point of view and strategic priorities with trade partners during key go-to-market (GTM) milestones.
Optimize Assortment Mix - Ensure the most effective and balanced assortment mix is curated for each trade partner, aligned with channel objectives and consumer demand.
Consumer-Centric Range Building-Recommend and finalize ranges that resonate with the target consumer, enabling the achievement of sell-through targets across channels.
In-Season Trading Support- Support channel teams and partner merchandisers by sharing actionable insights, best practices, and in-season interventions to optimize performance.
Key Responsibilities
Pre-Season Planning and Buying
OTB (Open-to-Buy) & Assortment Planning
- Develop sub-category and gender/division-level buy plans grounded in historical performance and future growth potential.
- Provide sellout-driven insights to curate seasonal assortments aimed at maximizing sell-through performance.
- Identify and act upon any opportunities related to assortment or category planning for the MBC channel.
Buying Strategy & Seasonal Priorities
- Drive DPC buying strategy and key seasonal priorities in alignment with partner merchandising and operations teams.
Feedback to Channel/CTC Teams
- Offer both quantitative and qualitative feedback on assortment planning in collaboration with marketing and channel stakeholders.
Go-To-Market (GTM) Participation
- Engage in major GTM milestones to understand key seasonal brand and business unit strategies, integrating them into the DPC planning outlook.
- Support channel teams during the GTM process by reviewing partner orders and providing relevant, data-backed feedback
In-Season Planning & Trading
Campaign Launches
- Collaborate closely with channel teams to ensure timely billing and smooth execution of campaign article launches.
Replenishment Model
- Lead the replenishment program for DPC, with a focus on growing its contribution to overall business.
In-Season Launch Management
- Share regular updates on in-season product launches with channel teams and ensure timely order closures.
Seasonal Inwards Tracking
- Monitor season-wise inwards against the buy plans shared during trade shows to ensure alignment and timely availability.
Sell-Through Performance Monitoring
- Actively track in-season performance to identify fast and slow movers within the range and recommend timely actions.
Inventory management
- Efficient movement of inventory across the channels basis the demand from partners
Key Relationships
- Brand Teams
- Cluster SCM
- Cluster Finance
- DPC & MBC functional teams (Ops)
- IT / BI
- Channel Partners
Knowledge Skills And Abilities
- 4-5 years of work experience in managing marketplaces like Amazon, Flipkart, Myntra, Ajio and preferably Masters in Fashion Management.
- Experienced in data analysis with strong skills in Microsoft Excel is required.
- Knowledge of other functional areas involved in the Pre-Season and In-season Merchandising planning is preferred.
- Strong influencer and natural collaborator
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
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