Puffy
Website:
puffy.com
Job details:
Turn AI into everyday operational impact for a $1Billion+ e-commerce brand. Build and run workflows that eliminate repetitive work, connect teams and systems, and deliver faster, more reliable results.
Up to AED 264,000 (tax-free) total annual cash compensation
(Base salary up to AED 20,000/month, plus a monthly performance bonus of up to 10% of base)
Location: Dubai, UAE (On-site) with relocation assistance and visa support
Growth path from here is Senior AI Workflow Specialist → AI Workflow Lead. What takes 4-5 years elsewhere happens in 1-2 here.
We've been AI-first since December 2023: You'll personally map business processes, build and test AI-powered automations, and monitor and refine them in daily use. You remain accountable for output accuracy, reliable execution, exception handling, and measurable improvements in quality and turnaround time.
Role Overview
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring an AI Workflow Specialist to own hands-on workflow delivery across process mapping, AI production, systems integration and team adoption, reporting directly to Mars Bai, Chief AI Operations Officer.
This role exists to turn business needs into reliable AI-enabled work, building reusable workflows and operating guides that help teams deliver accurate results without constant technical support.
The Problems You'll Own
- Primary: Less effort, dependable results: The challenge is turning business requests into AI-enabled work that produces useful results consistently. Less manual effort is only a gain if quality holds when real inputs and exceptions arrive. The problem you own is making that improvement repeatable, with clear inputs, reliable outputs and checks that protect quality.
- Secondary: Workflows that outlast the handoff: A solution has limited value if its users depend on its creator to keep it running. The supporting challenge is making workflows understandable, maintainable and usable by the teams they serve, without constant technical support.
The Career Accelerator
This is not a role where you collect prompts, run isolated demos or pass unchecked AI output to another team. You'll work across business functions, personally build and test workflows, and take evidence and decisions directly to the Chief AI Operations Officer.
Your first 12 months: turn agreed business priorities into usable workflows, reusable components, reliable connections and operating guides. Shape how teams at Puffy use AI to improve work quality and reduce total human effort.
- Map the work. Establish the required outcome, inputs, decisions, handoffs and current quality and human-effort baseline. Use AI to draft workflow specifications, then validate them with the people doing the work.
- Build and test. Personally produce AI instructions, workflow configurations and reusable components. Test real inputs and exceptions, check accuracy and usefulness, and refine the workflow before deployment.
- Connect systems reliably. Configure information flows between business tools and AI. Validate mappings and outputs, handle permissions carefully and retain appropriate human review before consequential actions.
- Improve performance. Evaluate output quality, total human effort, elapsed turnaround, model and tool costs, reliability and maintenance needs. Use evidence to simplify work and correct failure patterns.
- Enable adoption. Use AI to produce clear operating instructions, guides and knowledge resources, then verify them with users. Train teams, support troubleshooting and maintain reusable solutions.
Deliver usable workflows and checked outputs, not demonstrations alone. Good work is accurate, useful on real inputs, repeatable, understandable to its users and maintained after handoff.
Contribute early and work with fast turnaround on agreed priorities, without bypassing checks. Make quality, review effort, rework and handoff effort visible; measure elapsed turnaround separately. Own defects and improvements through resolution rather than passing an unverified AI output to the next team.
What Is In It For You
This isn't just another workflow automation role. This is your chance to become a true industry architect.
1. Own the Workflow From Business Need to Daily Use
You build the workflow, validate the output and own the result.
You'll connect business requirements, AI production and team adoption in one hands-on role. Working directly with Mars, you'll use evidence on quality, effort and reliability to guide improvements, with appropriate human review before consequential actions.
2. Join a High-Performance Organization and Partner with the 1%:
🏆 Puffy: Top 5 Mattress Brand in US with Over $1Billion USD in Sales
🌍 Great Place to Work Certified
💡 Join an AI-first organization led by a Forbes Council Member CEO
Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand
3. Experience a World-Class Lifestyle
Dubai offers a tax-free salary, world-class infrastructure, year-round sunshine, and a global lifestyle that most professionals only experience later in their careers. Your entire compensation package lands in your account — no deductions, no surprises.
4. Become the Person Who Knows When a Workflow Is Ready
In most companies, automation work ends with a demo. Here, you're the person who can explain whether a workflow is useful, repeatable and ready for real inputs. When teams consider changing how they work, your test evidence helps them decide what to trust and where human review belongs. You'll build judgment about AI output quality and the communication skills to make that judgment usable. Puffy has been AI-First since December 2023, so you'll build that judgment with an AI-native toolbox behind you rather than a queue of manual fixes in front of you.
What You'll Need
- Relevant experience. 2–3 years of experience in workflow automation, process optimization, operations or similar work involving systematic problem-solving. Logical reasoning and proven delivery matter more than job titles.
- Hands-on AI delivery. Experience designing and delivering multi-step workflows using AI tools and workflow platforms, including practical application to business work.
- Sound judgment and validation. Ability to translate a business problem into a clear workflow, test real inputs and judge whether the output is accurate, useful and repeatable. Strong logical reasoning is essential; coding experience is not required.
- Curiosity and communication. Curiosity about AI, judgment about where new capabilities are useful, and clear communication and documentation skills for training and supporting business teams.
- Must be willing to work extended hours and weekends as needed.
Good-to-Have
- Experience using workflow automation platforms, such as n8n, to connect applications and automate multi-step processes
- Experience diagnosing issues in automated workflows; basic understanding of APIs and webhooks; ability to explain workflows with simple diagrams or flowcharts.
Resources Provided
You’ll have access to our latest company-provided AI tools, including ChatGPT and Claude, multiple AI agents, bots, plugins, AI projects, and automations through platforms such as n8n. You’ll also receive the department tools, relevant data, assets and specialist support needed to deliver your work. We expect you to use these resources to automate routine work and deliver high-quality results quickly.
The Puffy DNA:
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.
✨ Your Total Compensation & Benefits
💰 Compensation:
Up to AED 264,000 (tax-free) total annual cash compensation (base + monthly performance bonus of up to 10% of base)
Annual salary review every January
Tax-free income
Annual return flight allowance to your home country
Parking allowance (up to AED 7,800 annually)
🏥 Health & Protection:
Premium worldwide health coverage (AED 1 Million limit)
Life insurance & Personal Accident Insurance (24x monthly salary)
🌴 Time Off:
22 working days annual leave + UAE public holidays
🌍 Relocation Support (International Hires):
UAE work visa sponsorship
International flights & airport transfers
14-day 4-star hotel accommodation
💼 Work Environment:
AI-First organization with access to AI-native tool stack
Premium office environment in Dubai Internet City
Up to $5,000 annual learning budget for courses and certifications
International team collaboration, 16+ nationalities in one office. Your assumptions get challenged daily.
🏆 Rewards & Recognition:
- Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
- Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions
✅ Other Benefits:
End of Service Gratuity per UAE law
Puffy product discount up to 50%
Ready to Shape Your Story?
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