Affiliate Marketing Manager
Teambees Corp
- Location
- India
- Job type
- Full-time
Required skills
- compliance
- customer engagement
- Google Tag Manager
- lead generation
- paid social
- BI tools
About the role
Teambees Corp
Website:
teambeescorp.com
Job details:
- Alchemy Worx is an award-winning, audience management agency specializing in email, SMS, and paid social marketing for clients ranging from the Fortune 500 to local market players. The agency offers advanced marketing services, utilizing both time-tested and emerging methods and technologies to secure a higher rate of customer engagement and retention.
- We are building a performance-acquisition business focused on email capture, lead generation, affiliate traffic, publisher partnerships, CPL, CPA, CPS, and other pay-for-performance models.
- The Acquisition Tracking & Integrations Lead owns the technical foundation that allows these programs to launch, track, reconcile, and scale accurately. This role is responsible for tracking setup, CAKE and affiliate-platform configuration, post backs, pixels, suppression workflows, launch QA, discrepancy resolution, and reporting data integrity.
- This is a hands-on role. The right person can configure a post back, troubleshoot a tracking discrepancy, document a launch checklist, coordinate with a client’s technical team, and flag when the tracking or data model creates financial, operational, or compliance risk.
- This is a remote fractional contract role, with potential to expand as the acquisition business scales.
What You’ll Do:
- Lead and manage a small team of US copywriters and designers, as well as offshore designers, providing clear direction, constructive feedback, and day-to-day oversight to ensure quality output and on-time delivery.
- Tracking Implementation and QA
- Configure and QA tracking links, pixels, post backs, and server-to-server integrations.
- Support CAKE and other affiliate/performance tracking platforms as needed.
- Validate conversion events, source IDs, sub-IDs, payout logic, and attribution rules before launch.
- Run test conversions and document launch-readiness approval.
- Troubleshoot tracking discrepancies between Alchemy Worx, client systems, networks, and publishers.
- Offer and Platform Setup
- Support offer setup within CAKE or other approved tracking platforms.
- Ensure each offer has the required tracking, attribution, suppression, reporting, and reconciliation fields.
- Maintain documentation for offer setup, partner setup, tracking requirements, and QA steps.
- Identify technical risks before campaigns go live.
- Suppression, Deduplication, and Data Controls
- Design and manage suppression workflows for opt-outs, existing
- customers, duplicate leads, and restricted audiences.
- Coordinate secure suppression-file transfer, refresh cadence, access, and audit documentation.
- Support net-new-customer, duplicate, and invalid-lead logic where technically possible.
- Ensure suppression processes align with client requirements and approved offer terms.
- Client and Partner Technical Coordination
- Work directly with client technical teams, IT teams, networks, and technology partners to gather access, define requirements, resolve blockers, and confirm implementation.
- Translate technical requirements into clear next steps for non-technical stakeholders.
- Escalate unresolved tracking, access, data, or QA issues before they create launch or payment risk.
- Reporting and Reconciliation Support
- Support acquisition reporting that connects offer, partner, source, conversion, payout, and client validation data.
- Help reconcile CAKE data against client-side systems and approved conversion files.
- Identify reporting gaps, inconsistent definitions, and data-quality issues.
- Partner with Analytics and Finance to support accurate revenue, partner payout, margin, and performance reporting.
Requirements:
- 5+ years of hands-on experience with affiliate, lead-generation, or performance-marketing tracking.
- Experience implementing postbacks, pixels, and server-to-server tracking.
- Familiarity with platforms such as CAKE, Impact, Tune / HasOffers, ShareASale, CJ, Rakuten, or similar.
- Understanding of CPA, CPL, CPS, CPC, revenue share, and hybrid performance models.
- Experience troubleshooting tracking discrepancies across multiple platforms.
- Experience with suppression lists, deduplication logic, opt-out handling, or customer-file matching.
- Ability to work directly with client IT teams, networks, publishers, and internal stakeholders.
- Strong documentation habits and launch QA discipline.
- Ability to identify technical decisions that may create financial, compliance, or reporting risk.
Strongly preferred:
- Experience with Shopify, Klaviyo, and DTC marketing data.
- Experience supporting lead-generation, email acquisition, affiliate, or publisher-based programs.
- Familiarity with consent, suppression, source tracking, and compliance documentation requirements.
- Experience with Google Tag Manager and server-side tagging.
- Ability to advise on reporting architecture, warehouse needs, BI tools, and future-state data infrastructure without overbuilding too early.
What success looks like:
- Offers launch with clean tracking, tested conversion events, and documented QA.
- Suppression workflows are accurate, secure, and auditable.
- Tracking discrepancies are identified and resolved quickly.
- CAKE, client systems, and partner reporting can be reconciled.
- The Acquisition GM has a reliable view of performance, partner liability, and data-quality risk.
- The business avoids scaling campaigns before the technical foundation is ready.
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