Cocoma Digital
Website:
cocomadigital.com
Job details:
Department: Social Marketing
Location: Cocoma Digital HQ – Andheri West, Mumbai
Employment Type: Full-Time | On-site
Experience Required: 4–7 Years
Reporting To: Business Head / Director
ABOUT COCOMA DIGITAL & STUDIOS
Cocoma Digital & Studios is a fast-growing creative and marketing powerhouse managing multiple brands and sister companies. Our Digital division specialises in YouTube growth strategy, channel management, content development, creator collaborations, and digital brand building. Our Studios division delivers end-to-end post-production solutions for films, television, OTT platforms, web series, and social-first content.
At Cocoma, we believe every piece of content should inform, entertain, engage, and build communities. We work closely with clients to build meaningful digital properties through strong content, effective communication, and measurable growth.
ROLE OVERVIEW
We are looking for an experienced and execution-focused YouTube & Social Account Manager to manage and grow social properties for our clients. The role combines client management, YouTube channel management, content planning, publishing, audience engagement, analytics, social growth, and team coordination. The Manager will act as the bridge between clients and Cocoma's internal creative, content, production, and marketing teams, ensuring that client objectives are clearly understood, translated into actionable deliverables, and executed within agreed timelines and quality standards. The ideal candidate should have a strong understanding of YouTube, social content, audience behaviour, content planning, and client servicing, with the ability to manage multiple stakeholders and drive execution independently.
KEY RESPONSIBILITIES:
Client & Account Management
- Take end-to-end ownership of channel management and social communications for our clients.
- Act as the primary point of contact between the client and internal creative, content, and marketing teams.
- Understand client objectives and translate requirements into clear briefs, timelines, and actionable deliverables.
- Ensure all client requirements, approvals, publishing schedules, and campaign deliverables are managed flawlessly.
- Maintain regular communication with clients and ensure timely updates on deliverables, performance, requirements, and pending approvals.
- Coordinate client feedback and ensure it is accurately communicated to the relevant internal teams.
- Identify potential delays, challenges, or execution gaps and proactively drive resolution.
- Build strong and professional client relationships while ensuring that agreed deliverables and expectations are met.
YouTube Channel Management
- Manage and grow YouTube channels for assigned clients.
- Plan, schedule, and publish content according to approved content calendars.
- Upload videos and ensure adherence to YouTube publishing best practices.
- Optimise titles, descriptions, tags, playlists, chapters, end screens, cards, thumbnails, and other relevant metadata.
- Coordinate with editors, designers, and content teams to ensure timely publishing of long-form videos, Shorts, and promotional content.
- Monitor channel performance, including CTR, audience retention, watch time, subscriber growth, and overall channel health.
- Implement YouTube SEO, metadata optimisation, and content optimisation strategies to improve discoverability and performance.
Content Planning & Coordination
- Coordinate the publishing of long-form episodes, interviews, documentaries, behind-the-scenes content, promotional videos, YouTube Shorts, best-scene compilations, and other social-first content.
- Plan content around important cultural moments, festivals, anniversaries, launches, and topical occasions.
- Work closely with editors, designers, writers, and creative teams to ensure timely delivery and publishing of content.
- Identify opportunities to repurpose long-form content into Shorts and other social formats.
- Maintain consistency in brand identity, storytelling, content quality, and communication across client properties.
- Participate in content discussions and provide inputs based on audience behaviour, trends, and platform performance.
Analytics & Growth
- Track and analyse YouTube and social channel performance using platform analytics.
- Prepare and present weekly and monthly performance reports.
- Monitor key metrics including Views, Watch Time, Audience Retention, Engagement, Reach, CTR, and Subscriber Growth.
- Identify trends and performance patterns and translate them into actionable recommendations.
- Work with internal teams to continuously improve content performance and audience growth.
- Identify underperforming content and recommend optimisation opportunities.
Team & Delivery Management
- Coordinate with internal creative, content, design, editing, production, and marketing teams to deliver client requirements.
- Communicate priorities, briefs, timelines, and expectations clearly to internal teams.
- Track deliverables and ensure adherence to agreed timelines.
- Review deliverables where required before sharing them with the client.
- Manage competing priorities and ensure critical client requirements are addressed on time.
- Escalate delivery risks and operational challenges to senior management where required.
Research, AI & Innovation
- Stay updated with YouTube algorithm changes, social trends, platform best practices, and emerging technologies.
- Research audience interests, competitor activity, content trends, and opportunities relevant to client accounts.
- Leverage AI tools to assist with content research, ideation, reporting, optimisation, workflow management, and productivity.
- Explore new AI tools, automation workflows, and platform features that can improve content performance and operational efficiency.
- Encourage the adoption of relevant technology and improved workflows within the team.
REQUIRED SKILLS & QUALIFICATIONS
- Bachelor's degree in Mass Media, Marketing, Communications, Journalism, Social Media, or a related field.
- 4–7 years of experience in YouTube, social marketing, content management, account management, or a related field.
- Experience working in an agency, media, entertainment, social, or content-driven environment.
- Strong understanding of YouTube Studio and YouTube analytics.
- Good knowledge of YouTube SEO, metadata optimisation, publishing workflows, and audience engagement.
- Experience managing content calendars and social publishing workflows.
- Strong client communication and relationship-management skills.
- Ability to understand client requirements and translate them into clear internal briefs.
- Strong organisational, communication, and problem-solving skills.
- Excellent attention to detail.
- Ability to manage multiple clients, projects, stakeholders, and deadlines.
- Working knowledge of AI-powered productivity and content tools such as ChatGPT, Gemini, Claude, Perplexity, or similar platforms.
- Curiosity to learn and continuously adopt new tools, technologies, and social workflows.
PREFERRED EXPERIENCE
- Experience managing high-volume YouTube channels.
- Experience with long-form and short-form video content.
- Experience working with entertainment, OTT, television, historical, cultural, documentary, interview, educational, or episodic content.
- Experience handling client-facing roles in a social or creative agency.
- Understanding of social storytelling, audience behaviour, and content packaging.
- Experience working closely with creative and production teams.
- Experience using AI tools to improve content creation, research, reporting, or workflow efficiency.
LANGUAGE & COMMUNICATION PROFICIENCY
English: Professional proficiency – Mandatory
Hindi: Professional proficiency preferred
Additional regional language: Preferred, depending on client requirements
TOOLS & TECHNICAL PROFICIENCY
Content & Publishing
- YouTube Studio
- Meta Business Suite
- Google Workspace
Analytics
- YouTube Analytics
- Google Analytics
- Native platform analytics
Project & Workflow Management
- ClickUp / Asana / Airtable or similar tools
AI & Productivity
- ChatGPT
- Google Gemini
- Claude
- Perplexity
- AI-powered research, content, reporting, and productivity tools
SUCCESS METRICS (KPIs)
- Client satisfaction and relationship management
- Timely delivery of client requirements
- YouTube channel growth
- Subscriber growth
- Watch Time & Audience Retention
- CTR improvement
- Content performance
- Publishing accuracy
- Content calendar adherence
- Campaign and deliverable completion
- Quality and timeliness of client communication
- Internal team coordination and delivery
- Actionable performance insights and optimisation
IDEAL CANDIDATE PROFILE
We are looking for someone who:
- Can take end-to-end ownership of client accounts and social properties.
- Understands YouTube and social content beyond simply publishing videos.
- Can effectively communicate with clients and internal creative teams.
- Can convert client requirements into clear briefs and actionable deliverables.
- Is comfortable managing multiple clients, projects, and deadlines.
- Understands content, audience behaviour, and social growth.
- Can identify issues early and proactively solve delivery challenges.
- Is organised, detail-oriented, accountable, and execution-focused.
- Can work effectively with editors, designers, writers, content teams, and marketing teams.
- Uses data and analytics to improve content and channel performance.
- Is comfortable adopting AI tools and emerging technologies to improve productivity and workflows.
- Has a strong sense of ownership and does not wait for problems to escalate before taking action.
A DAY AT COCOMA DIGITAL – YOUTUBE & SOCIAL ACCOUNT MANAGER
Your day starts with reviewing client requirements, channel performance, uploads, approvals, and delivery timelines. You’ll coordinate with clients and internal creative, content, editing, and marketing teams to ensure timely execution and publishing. The role involves client calls, content planning, YouTube optimisation, performance analysis, creative reviews, troubleshooting, and identifying growth opportunities. You’ll own the client relationship, drive execution, resolve roadblocks, and remain accountable for the account’s delivery and performance.
Click on Apply to know more.
