Charyas
Website:
charyas.com
Company:
https://www.linkedin.com/company/charyas
Seniority: Mid-Senior level
Industries: Holding Companies
Job details:
India Commercial Lead – Food Ingredients & B2B PartnershipsLocation: India
Preferred Base: Ahmedabad / Mumbai / Delhi NCR / Bengaluru
Engagement: Full-time or Fractional | Initial Mandate: 4–6 Months
Reporting To: Founder & CEO
Commercial Build MandateCharyas is seeking a hands-on India commercial operator to build and convert a focused B2B pipeline across food ingredients, functional nutrition and food manufacturing.
Our developing platforms include flakes, popped grains, date-based ingredients, fibre-led systems and textured functional food platforms.
The role is to identify serious industrial customers, open the right conversations and move opportunities from:
customer need → technical brief → sample → trial → qualification → commercial order
This is not a general business-development, advisory or lead-generation role.
Key Responsibilities- Build and prioritize a focused pipeline of high-potential Indian B2B accounts.
- Engage food manufacturers, ingredient companies, nutrition brands, contract manufacturers, R&D teams, procurement teams and founders.
- Identify where Charyas’ ingredient and food-engineering capabilities solve real customer problems.
- Convert customer conversations into clear technical and commercial briefs.
- Coordinate samples, trials and pilot projects with the technical team.
- Drive opportunities through validation, pricing, negotiation and commercial conversion.
- Develop opportunities across flakes, pops, date ingredients, fibre systems and textured nutrition platforms.
- Build relationships with relevant ingredient distributors, brokers and channel partners where useful.
- Provide market feedback on specifications, pricing, pack sizes, MOQs and customer requirements.
- Maintain disciplined weekly pipeline and opportunity reporting.
- Work closely with Charyas’ technical and execution teams in Ahmedabad.
Candidate ProfileWe are looking for professionals with experience in:
food ingredients, functional ingredients, food manufacturing, ingredient distribution, technical sales, B2B food commercialization or contract manufacturing.
The ideal candidate understands how Indian B2B food sales actually work and has personally moved customers from initial discussion to technical evaluation and commercial business.
Non-NegotiablesCandidates must:
- Have direct relationships with food manufacturers, ingredient companies, R&D, procurement, sourcing, innovation teams or founders.
- Have personally sold food ingredients, functional ingredients, food systems or B2B food solutions.
- Understand technical selling—including specifications, samples, trials, qualification and pricing.
- Have personally originated and progressed commercial opportunities.
- Be willing to visit customers, plants and industry events.
- Be comfortable working closely with technical teams.
- Be able to operate without a large corporate sales infrastructure.
- Be comfortable selling an emerging capability rather than only established catalogue products.
- Be willing to own opportunities through to commercial conversion.
- Maintain disciplined pipeline follow-up and reporting.
- Be commercially aggressive while remaining technically credible.
Candidates whose experience is primarily general FMCG sales, retail sales, marketing, consulting or lead generation will not be considered.
EngagementDepending on seniority and fit:
- Full-time or fractional mandate
- Fixed compensation / monthly retainer
- Milestone-based incentives
- Revenue-linked upside on converted business
- Pre-approved travel reimbursement
The objective is simple:
Build Charyas’ India B2B ingredient pipeline, convert technical opportunities and create recurring commercial business.
This is a commercial operating role not an advisory position.
Click on Apply to know more.
