Bergner India
Website:
bergnerhome.in
Company:
https://www.linkedin.com/company/bergner-impex-india-private-limited
Seniority: Entry level
Industries: Manufacturing
Job details:
URGENT HIRING:
Designation: Assistant Manager / Deputy Manager
Role: Branding & Marketing
Department: Marketing
Location: Mumbai, Andheri – Head Office
Employment Type: Full Time
Qualification: MBA in Media & Digital Marketing
Years of Experience: 5 – 7 years
CTC: ₹8,00,000 – ₹11,00,000 LPA
Location: Mumbai, Andheri – Head Office.
Company Description Bergner Group has been providing comprehensive kitchenware solutions worldwide since 1999, offering innovative and high-quality homeware products. Guided by the vision of its leadership, Bergner has built strong relationships with clients, distributors, and consumers across global markets. The company’s growth is driven by a focus on product excellence, customer satisfaction, and a winning, collaborative strategy. As Bergner continues to expand, it consistently upholds core values of passion, trust, innovation, and professionalism. Bergner India plays a key role in this global presence, bringing modern kitchenware solutions to consumers in the Indian market.
Brand & Campaign Marketing
• Co-create communication strategy for the brand based on consumer insights, market research, and business objectives.
• Develop and implement brand communication plans across ATL and BTL channels in line with the overall marketing strategy.
• Plan and execute integrated campaigns from ideation and brief to delivery and performance review.
• Track competitor activity, monitor market trends, and bring actionable category insights to the team.
Social Media & Content
• Own social media calendars and ensure consistent, on-brand posting across Instagram, Facebook, YouTube, and emerging platforms.
• Brief content creators and designers; review and approve all creative output before publishing.
• Develop engaging campaign concepts, hooks, and communication for organic and paid social.
• Coordinate with creative and digital agencies to ensure timely, high-quality delivery of content assets.
• Monitor social performance metrics and iterate based on data.
Digital Marketing & Performance
• Support planning and execution of performance marketing campaigns on Meta and Google.
• Track and report on campaign metrics (reach, CTR, ROAS, CAC) and flag optimisation opportunities.
• Coordinate retargeting, remarketing, and funnel-based digital campaigns with the agency.
• Ensure creative consistency across paid and organic digital touchpoints.
PR & Influencer Marketing
• Coordinate PR activities including press releases, media pitches, editorial placements, and feature stories.
• Manage influencer outreach, briefing, content review, and campaign reporting.
• Support celebrity and chef collaboration content, including coordination with Chef Vikas Khanna's team as needed.
• Maintain media relationships and track earned media coverage across print and digital.
Trade Marketing & Retail Activations
• Support general trade (GT) and modern trade (MT) marketing initiatives including in-store visibility and collateral.
• Coordinate retail activations, dealer events, and on-ground executions.
• Manage creative collateral requirements for trade including POS materials, standees, danglers, and packaging inserts.
• Liaise with the sales team to align trade communication with brand messaging.
Product Launches
• Support end-to-end go-to-market execution for new product launches across all channels.
• Develop launch assets including social creatives, emailers, digital ads, and retail communication.
• Coordinate with internal teams and agencies to ensure on-time, on-brief delivery.
DESIRED CANDIDATE PROFILE
• 5 to 7 years of marketing experience in FMCG, consumer durables, lifestyle, or home products or candidates with strong agency experience managing multiple brand accounts are equally welcome.
• Hands-on across social media, digital, e-commerce, PR, and brand campaigns - not just one vertical.
• Proficient in copywriting, social media tools, performance marketing, D2C website management, Excel, and PowerPoint.
• MBA Marketing preferred.
• Strong communicator, detail-oriented, and comfortable working independently in a fast-paced environment.
Click on Apply to know more.
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