Emeritus
Website:
brookdale.com
Seniority: Mid-Senior level
Industries: Higher Education
Job details:
About Daskalos Technologies
Daskalos Technologies Pvt. Ltd. is the strategic arm of Emeritus, established to support the launch and growth of international university campuses in India. Working with globally renowned university partners, Daskalos enables world-class higher education experiences by driving critical functions including admissions, marketing, student engagement, academic operations, and campus services. This role offers an opportunity to contribute to the success of these pioneering campuses by delivering premium events that enhance the student journey and support enrolment growth.
Role Overview:
This role will lead all student-facing conversion and engagement initiatives designed to enhance the prospective student journey and improve enrolment outcomes. We are looking for an experienced events professional with 10+ years of experience who can independently conceptualise, plan, and deliver premium brand experiences while managing multiple stakeholders and large-scale event operations.
Key Responsibilities:
- Lead end-to-end planning and execution of Open Houses, Campus Experience Days, Faculty Masterclasses, Offer Holder Events, Coffee Meetups, Student Engagement Programs, and other conversion-focused initiatives.
- Conceptualise innovative event formats and experiential engagement ideas that improve prospective student participation and conversion.
- Develop event strategies aligned with business objectives and admissions goals.
- Collaborate with Admissions, Marketing, University Leadership, Faculty, Academic Teams, and external partners for seamless event delivery.
- Own event budgets, forecasting, commercial negotiations, vendor management, procurement, and financial reconciliation.
- Manage creative agencies, production partners, fabrication vendors, and venue partners to ensure premium execution standards.
- Drive project planning, execution timelines, risk assessment, contingency planning, and quality control across all events.
- Analyse event performance, attendee feedback, conversion metrics, and ROI to optimise future programs.
- Establish and standardise event SOPs, checklists, reporting frameworks, and best practices across campuses.
- Mentor junior team members and provide operational guidance during high-impact events.
- Stay updated with industry trends and introduce innovative engagement formats that enhance the overall brand experience.
- Ensure all events consistently reflect brand guidelines and deliver a world-class experience for students, parents, and university stakeholders.
Experience & Qualifications
- 10–12 years of relevant experience in Events, Brand Marketing, Marketing Communications, ATL & BTL Activations, Experiential Marketing, or Event Management.
- Proven experience in conceptualising and delivering large-scale customer engagement, brand, or conversion-focused events.
- Strong expertise in strategic event planning, stakeholder management, agency management, budgeting, commercial negotiations, and team coordination.
- Experience in the higher education sector will be an added advantage.
- Postgraduate degree is mandatory.
- A Degree or Diploma in Event Management, Marketing, Brand Management, Mass Communication, Public Relations, or any related discipline will be an added advantage.
Additional Requirements
- Should be willing to travel extensively based on business and event requirements, including weekends, whenever required.
- Must be comfortable managing on-ground event operations across multiple cities and handling tight execution timelines.
- The location specified for each role is non-negotiable. Applicants should be currently based in Bengaluru or be willing to relocate before joining.
- Candidates should possess excellent communication, stakeholder management, problem-solving, and multitasking skills, with the ability to perform effectively in a fast-paced environment.
- A proactive, hands-on approach with a strong sense of ownership and accountability.
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