Good-Bee
Website:
good-bee.com
Company:
https://www.linkedin.com/company/good-bee-integrated-marketing
Seniority: Entry level
Industries: Marketing Services
Job details:
The Role
Good-Bee IMS is looking for a Copywriter with 5-7 years of experience who can turn a brief into an idea, and an idea into communication people remember.
We work across integrated marketing, branding, digital, experiential, events, retail, social and corporate communication. That means no two briefs look the same and we like it that way.
We're looking for someone who can move comfortably between a campaign thought, a killer headline, a film script, a pitch deck and a social post while knowing that every piece of communication needs a bigger idea behind it.
You won't just be writing copy. You'll be shaping ideas.
What You’ll Do
Think
- Turn business and creative briefs into strong concepts, campaign ideas and communication platforms.
- Find the interesting thought hiding inside an ordinary brief.
- Develop campaign territories, taglines, headlines, hooks and narratives.
- Bring cultural, consumer and category insights into the work.
- Challenge the obvious and push for better creative solutions.
Write
Write across formats, platforms and audiences including:
- Campaigns & advertising
- Brand communication
- Social & digital
- Websites & landing pages
- Video, AV & film scripts
- Reels & short-form content
- Event & experiential communication
- Pitch decks & presentations
- Emailers & newsletters
- Brochures & marketing collateral
- Corporate & internal communication
You should be equally comfortable writing one powerful line or building an entire brand narrative.
Collaborate
- Work closely with designers, art directors, strategists, account teams, digital teams and production partners.
- Know how to make copy and design work as one idea, rather than two separate pieces.
- Give creative direction where needed and articulate the thinking behind the work.
- Take ownership of projects from brief to final execution.
Present
- Present and explain creative ideas with confidence.
- Participate in client discussions and creative reviews.
- Contribute to new-business pitches and help turn presentations into persuasive stories.
- Know when to defend an idea and when to make it better.
Stay Curious
- Keep up with culture, platforms, formats, audience behaviour and what brands are doing differently.
- Use tools such as ChatGPT, Gemini, Claude and other AI platforms intelligently for research, exploration, ideation and productivity.
- Experiment with new ways of creating and telling stories.
- Understand that AI can make the process faster but it can't replace the thinking.
What We're Looking For
- 5–7 years of professional copywriting experience, preferably in an advertising, creative, digital or integrated marketing agency.
- Excellent command of English, grammar, vocabulary and tone.
- Strong conceptual thinking + writing craft.
- Experience developing ideas across multiple formats and platforms.
- Ability to understand brands, audiences and business objectives, not just the words in a brief.
- Strong storytelling skills, with the ability to simplify complex subjects.
- Comfortable handling multiple projects, brands and deadlines.
- Strong presentation and communication skills.
- Comfortable working independently while collaborating closely with a creative team.
- A sharp eye for detail and an even sharper eye for a bad headline.
Education
A bachelor's degree in any discipline is preferred. Backgrounds in Advertising, Mass Communication, Journalism, English, Communications or related fields are an advantage, but great work matters more than the degree.
YOUR PORTFOLIO MATTERS
A portfolio is mandatory.
We want to see the work that demonstrates how you think, not just how well you write.
Your portfolio should ideally showcase a mix of:
- Campaign concepts
- Headlines & taglines
- Social & digital work
- Scripts / films / reels
- Brand communication
- Long-form and short-form writing
- Integrated campaigns
- Pitch or conceptual work
Agency experience and real-world project work are strongly preferred.
Good to Have
- Experience in an advertising, integrated marketing or creative agency environment.
- Experience working on B2B and technology brands.
- Exposure to experiential marketing, events, retail marketing or corporate communication.
- Experience writing scripts for films, AVs, reels, UGC or branded content.
- Experience contributing to new-business pitches.
- Familiarity with content strategy, SEO and performance marketing.
- Experience with LinkedIn, Instagram, YouTube and other major social platforms.
- Familiarity with AI-assisted creative workflows and prompt-based ideation.
- Ability to write in an additional Indian language such as Kannada, Hindi, Tamil, Telugu or Malayalam is an advantage.
YOU'LL FIT RIGHT IN IF...
You don't need three pages to say what could be said in one line.
You enjoy a good brainstorm.
You notice bad copy in the wild.
You can turn a complicated product into a simple thought.
You care about the idea as much as the execution.
You can take feedback without losing the plot.
And when someone says, "Can we make it more interesting?", your first instinct isn't to change the font.
Why Join Good-Bee?
At Good-Bee, you'll work across disciplines rather than inside a single creative silo.
Branding. Digital. Experiential. Events. Retail. Content.
You'll work with different brands, different audiences and different kinds of briefs and get the opportunity to see your ideas move from a blank page into the real world.
You'll work with people from creative, strategy, digital, experiential, marketing and business development and have a seat at the table when ideas are being built.
We value curiosity, ownership, collaboration and good work.
How to Apply
If you believe your portfolio demonstrates strong thinking, strong writing and the ability to turn a brief into an idea, we'd love to hear from you.
Please share your CV along with your portfolio/work samples (mandatory) to hr@goodbee.co.in. Applications without portfolios will not be considered.
Click on Apply to know more.