Mellow Designs
Website:
mellowdesigns.co
Job details:
We are looking for a master storyteller - someone who lives and breathes words, sharp hooks, and compelling campaign narratives. You are a Copywriter first, capable of crafting bold creative concepts, persuasive ad copy, and resonant brand stories across digital and traditional media. Behind your creative flair lies a sharp, analytical mind: you don't just write to sound good; you write with purpose, grounding your creative choices in solid market insight and brand positioning.
Key Responsibilities
- Creative Storytelling (Primary)
Campaign Copy & Conceptualization: Write high-converting, memorable copy for integrated campaigns, print/OOH, digital ads, scripts (TVCs/DVCs, brand films, reels), taglines, and launch communication.
Website & Digital: Draft clear, engaging copy for landing pages, homepages, brand narratives, and UI/UX flows, ensuring seamless messaging hierarchy and strong CTAs.
Social Media: Craft sharp, platform-native captions, reel scripts, carousel copy, and thought leadership pieces for platforms like Instagram and LinkedIn.
Tone of Voice Execution: Adapt seamlessly to diverse brand personalities - translating abstract brand values into distinct, memorable verbal identities.
- Brand Strategy & Messaging Frameworks
Brand Narratives: Translate business objectives and audience insights into compelling brand storylines and core messaging frameworks.
Market & Competitor Insights: Conduct targeted research to uncover consumer truths, competitor white space, and cultural nuances that inform creative direction.
Communication Guidelines: Build verbal identity guidelines, vocabulary sets, and tone-of-voice playbooks for clients.
- Creative Collaboration & Pitching
Visual-Verbal Alignment: Partner closely with Art Directors, Designers, and UI/UX teams to ensure the copy and design elevate each other seamlessly.
Client Presentations: Present creative concepts, campaign decks, and copy directions to internal teams and external stakeholders with confidence and conviction.
Campaign Direction: Guide content creators and videographers during execution to maintain narrative and tonal integrity.
Requirements
5+ years of experience as a Copywriter or Creative Strategist, in an ad agency or creative design studio.
Exceptional Portfolio: A strong body of work showcasing campaign ideation, long and short-form copy, scriptwriting, and digital/social campaigns.
Strategic Foundation: A clear understanding of brand positioning, consumer psychology, and market dynamics.
Presentation Skills: Proven ability to package ideas into clean, persuasive pitch decks and present them effectively.
Agility: Ability to juggle multiple brand projects, tight deadlines, and diverse creative tones effortlessly.
What We’re Looking For
Wordsmith with Purpose: Someone who crafts copy through a balanced lens - combining strategic intent, behavioral psychology, and artistic flair.
Conceptual Thinker: You don't just write headlines; you build entire creative ecosystems around a single strong idea.
Aesthetic & Business Balance: A creative mind that understands both visual craftsmanship and commercial performance.
Culture & Detail Focused: Proactive, deeply curious about cultural trends, and obsessively attentive to tone, grammar, and rhythm.
Click on Apply to know more.